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The Wise Marketer's marketing & customer loyalty report for the week ending December 28th, 2009...
NEWS: Holiday bonuses don't build staff loyalty
Holiday cash bonuses are set to become a thing of the past, in the US at least, with the future of staff motivation and loyalty lying in performance-related incentives, according to employee rewards specialist, I Love Rewards.
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BRIEFING: 'Cash for Clunkers' damaged US car owners' loyalty
The US government's so-called Cash for Clunkers (C4C) programme may have created an unforeseen side-effect in vehicle sales, particularly relating to owner loyalty, according to recent analysis by R. L. Polk & Co. Between July and August 2009, when dealer showrooms saw increasing traffic and ...
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NEWS: Study reveals what drives car owner loyalty
Resale value and vehicle quality have become increasingly important reasons for new vehicle buyers to remain loyal to an automotive brand, according to the '2009 Customer Retention Study' by J.D. Power and Associates.
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BRIEFING: Brussels Airlines joins Aeroplan
Aeroplan has announced the addition of Brussels Airlines to its roster of travel partners. Aeroplan Members can now accumulate and redeem Aeroplan Miles for travel with Brussels Airlines. "Adding Brussels Airlines to our partner list brings our total number of airline partners to 33, flying to ...
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NEWS: Points.com rolls out B2B loyalty technology
Points International, operator of the Points.com loyalty currency portal, has launched new B2B (business to business) features as part of the 'Project ePoch' which was announced earlier in 2009, adding new and updated 'buy and gift' functionality for an initial subset of Points' loyalty programme partners.
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BRIEFING: Triple points for Choice Privileges members
Choice Hotels is giving Choice Privileges triple points for the winter holidays. The promotion allows members to register to earn triple Choice Privileges rewards points or triple Airline Rewards, starting with their second qualifying stay. Choice Hotels guests who register for the promotion ...
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NEWS: Amex to sell insights from cardholder data
American Express has this month announced the launch of a new 'American Express Business Insights' unit, providing analytics and consulting for business clients, and using data drawn from the company's global network of cardholder spending data.
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BRIEFING: EA offers rewards-based prepaid debit card
Electronic Arts (EA) has made it easier for loyal gamers to buy their favorite EA Sports titles with the launch of an EA Sports branded prepaid Visa debit card. The reloadable card enables users to earn a percentage (in loyalty points) for every purchase at thousands of brick-and-mortar and online ...
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NEWS: Shopping behaviour forecast 'lower than 2008'
Customer satisfaction with retail websites for the week following the Thanksgiving weekend was on par with satisfaction on Cyber Monday, according to a recently published holiday benchmark study by ForeSee Results.
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BRIEFING: Amex & Dunkin' Donuts launch incentive scheme
In the US, American Express and Dunkin' Donuts have partnered to offer loyal customers a little extra cash back. When American Express cardholders sign up for Auto-Recharge (the automatic reloading feature of the Dunkin' Donuts Card), cardholders automatically receive a 20% bonus for each ...
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