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The Wise Marketer's marketing & customer loyalty report for the week ending December 24th, 2009...
NEWS: Points.com rolls out B2B loyalty technology
Points International, operator of the Points.com loyalty currency portal, has launched new B2B (business to business) features as part of the 'Project ePoch' which was announced earlier in 2009, adding new and updated 'buy and gift' functionality for an initial subset of Points' loyalty programme partners.
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BRIEFING: Triple points for Choice Privileges members
Choice Hotels is giving Choice Privileges triple points for the winter holidays. The promotion allows members to register to earn triple Choice Privileges rewards points or triple Airline Rewards, starting with their second qualifying stay. Choice Hotels guests who register for the promotion ...
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NEWS: Amex to sell insights from cardholder data
American Express has this month announced the launch of a new 'American Express Business Insights' unit, providing analytics and consulting for business clients, and using data drawn from the company's global network of cardholder spending data.
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BRIEFING: EA offers rewards-based prepaid debit card
Electronic Arts (EA) has made it easier for loyal gamers to buy their favorite EA Sports titles with the launch of an EA Sports branded prepaid Visa debit card. The reloadable card enables users to earn a percentage (in loyalty points) for every purchase at thousands of brick-and-mortar and online ...
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NEWS: Shopping behaviour forecast 'lower than 2008'
Customer satisfaction with retail websites for the week following the Thanksgiving weekend was on par with satisfaction on Cyber Monday, according to a recently published holiday benchmark study by ForeSee Results.
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BRIEFING: Amex & Dunkin' Donuts launch incentive scheme
In the US, American Express and Dunkin' Donuts have partnered to offer loyal customers a little extra cash back. When American Express cardholders sign up for Auto-Recharge (the automatic reloading feature of the Dunkin' Donuts Card), cardholders automatically receive a 20% bonus for each ...
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NEWS: Is airline & hotel loyalty missing the mark?
Airlines and hotels around the world are struggling to strike a balance between maximising revenue and ensuring long-term customer loyalty, according to research by loyalty marketing agency ICLP.
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BRIEFING: MSC to offer Aeroplan miles for cruises
Aeroplan and MSC Cruises have announced that Aeroplan members can earn miles when they book an eligible cruise. With immediate effect, members will earn miles for selected cruises offered throughout the Mediterranean, Northern Europe, Transatlantic, the Caribbean, New England and Canada, in ...
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NEWS: Shoppers disappointed with Cyber Monday
Cyber Monday shoppers were less satisfied this year than they were at the same time last year, according to ForeSee Results' annual benchmark of satisfaction with online holiday shopping.
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BRIEFING: Enterprise engagement info portal launched
The Enterprise Engagement Alliance (EEA), a coalition of companies and associations dedicated to the concept of engagement as an enterprise-wide endeavour, has launched The Enterprise Engagement Portal to bring together resources and research on the emerging field of Engagement. Enterprise ...
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