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The Wise Marketer's marketing & customer loyalty report for the week ending December 21st, 2009...
NEWS: Is airline & hotel loyalty missing the mark?
Airlines and hotels around the world are struggling to strike a balance between maximising revenue and ensuring long-term customer loyalty, according to research by loyalty marketing agency ICLP.
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BRIEFING: MSC to offer Aeroplan miles for cruises
Aeroplan and MSC Cruises have announced that Aeroplan members can earn miles when they book an eligible cruise. With immediate effect, members will earn miles for selected cruises offered throughout the Mediterranean, Northern Europe, Transatlantic, the Caribbean, New England and Canada, in ...
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NEWS: Shoppers disappointed with Cyber Monday
Cyber Monday shoppers were less satisfied this year than they were at the same time last year, according to ForeSee Results' annual benchmark of satisfaction with online holiday shopping.
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BRIEFING: Enterprise engagement info portal launched
The Enterprise Engagement Alliance (EEA), a coalition of companies and associations dedicated to the concept of engagement as an enterprise-wide endeavour, has launched The Enterprise Engagement Portal to bring together resources and research on the emerging field of Engagement. Enterprise ...
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NEWS: Loyalty holds the answer to 'supermarket slippage'
Supermarkets have apparently weathered the recession well with many reporting strong profits and increased sales, but there has been an underlying consumer shift that could be trouble for some segments of the retail grocery sector, according to Andy Wood, managing director for GI Insight.
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BRIEFING: Aeroplan eStore launches gift card boutique
Aeroplan has launched an eStore Gift Card Boutique. Members can now earn miles when they buy gift cards online through the Aeroplan eStore from more than 40 retailers including Banana Republic, Cineplex, Home Hardware, Starbucks, The Body Shop and Winners. According to a recent study by Deloitte ...
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NEWS: Britons still keen on credit card rewards
Consumers are keen to make use of their credit cards' loyalty rewards, with 54% of cardholders claiming all or a large part of the benefits they had earned in 2008 - up from only 23% in 2008 - according to a report by Financial Facts.
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BRIEFING: Fly Buys e-stores signs 12 retail partners
Twelve online retailers, including some of New Zealand's largest brands, are going live on Fly Buys e-stores. New members include Baby Star, Belly Beyond, Eureka Clothing, Fastflowers, james&august and adventure gift company, Total Experience. The size of the online retail market is estimated to ...
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NEWS: Insights from Cards & Payments 2009
Source Media's second annual 'Cards and Payments' loyalty conference was held in New York earlier this month, addressing the theme of 'the intersection of cost management and rewards programme repositioning', as detailed here by The Wise Marketer's contributing editor, Bill Hanifin.
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BRIEFING: South Africa: eBucks to offer fuel reward
In South Africa, fuel retailers have traditionally been restricted in terms of discounts or incentives for fuel purchases, so South Africans usually carry a seperate Fuel Card that allows payment for fuel via a bank account that doesn't provide loyalty rewards. However, FNB (First National Bank) ...
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