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The Wise Marketer's marketing & customer loyalty report for the week ending December 17th, 2009...
NEWS: Loyalty holds the answer to 'supermarket slippage'
Supermarkets have apparently weathered the recession well with many reporting strong profits and increased sales, but there has been an underlying consumer shift that could be trouble for some segments of the retail grocery sector, according to Andy Wood, managing director for GI Insight.
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BRIEFING: Aeroplan eStore launches gift card boutique
Aeroplan has launched an eStore Gift Card Boutique. Members can now earn miles when they buy gift cards online through the Aeroplan eStore from more than 40 retailers including Banana Republic, Cineplex, Home Hardware, Starbucks, The Body Shop and Winners. According to a recent study by Deloitte ...
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NEWS: Britons still keen on credit card rewards
Consumers are keen to make use of their credit cards' loyalty rewards, with 54% of cardholders claiming all or a large part of the benefits they had earned in 2008 - up from only 23% in 2008 - according to a report by Financial Facts.
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BRIEFING: Fly Buys e-stores signs 12 retail partners
Twelve online retailers, including some of New Zealand's largest brands, are going live on Fly Buys e-stores. New members include Baby Star, Belly Beyond, Eureka Clothing, Fastflowers, james&august and adventure gift company, Total Experience. The size of the online retail market is estimated to ...
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NEWS: Insights from Cards & Payments 2009
Source Media's second annual 'Cards and Payments' loyalty conference was held in New York earlier this month, addressing the theme of 'the intersection of cost management and rewards programme repositioning', as detailed here by The Wise Marketer's contributing editor, Bill Hanifin.
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BRIEFING: South Africa: eBucks to offer fuel reward
In South Africa, fuel retailers have traditionally been restricted in terms of discounts or incentives for fuel purchases, so South Africans usually carry a seperate Fuel Card that allows payment for fuel via a bank account that doesn't provide loyalty rewards. However, FNB (First National Bank) ...
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NEWS: Top 10% of customers account for 40% of sales
The top 10% of the average North American retail store's customers visit the store more than twice a week, spend more than US$39 per visit, and represent nearly 40% of the store's total sales, according to an analysis of over 2 million grocery shoppers by Concept Shopping Inc.
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BRIEFING: Pita Pit launches gift card loyalty scheme
The US arm of Canadian restuarant chain, Pita Pit, has launched a US-wide gift card and loyalty programme known as the Pit Card. A single card acts as both a traditional gift card and a loyalty point system. It can be loaded with any prepaid amount or be used to accumulate points toward future ...
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NEWS: A new level of marketing subtlety: north or south?
Believe it or not, there appears to be a correlation between the direction a consumer takes to reach a store and how they perceive the store itself, according to research published in the December 2009 issue of the Journal of Marketing Research.
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BRIEFING: Recession inspires new generation of savers
A survey from consumer insight firm KDB has found that younger Britons plan on saving more while their elders seek to bring their borrowing down. With the UK still facing tough economic times, 45% of all consumers are determined to boost savings and 56% expect to borrow less. But the youngest ...
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