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The Wise Marketer's marketing & customer loyalty report for the week ending December 7th, 2009...
NEWS: Benefits of a customer engagement strategy
While customer engagement is not a 'cure-all' for a troubled economy, or even for today's rapid changes in the business environment, what it does offer is an opportunity to reap the benefits of greater predictability in customer relationships, according to a study by E-Consultancy and cScape.
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BRIEFING: Germans offered Payback points for eBay purchases
Members of Germany's popular Payback loyalty programme can now collect points when shopping on eBay (within the country). Every 2 spent on eBay earns 1 Payback point for each item purchased, whether as an auction or a fixed price item, and whether new or used. Payback members can now collect ...
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NEWS: Online lead generation could revive retail sales
Marketing departments tend to be at their most creative during the run up to public holidays, with Christmas providing an unparalleled competitive challenge, according to Kevin Rice, managing director for Clash-Media in the UK, who suggests that targeted online lead generation techniques could boost not only online sales but also in-store retail sales.
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BRIEFING: Social media overlooked for consumer evangelism
Research from The CMO Club and Hill & Knowlton reveals that 84% of CMOs allocate less than 10% of their budgets to experimenting through social media and non-traditional communications channels, with 55% allocating just 5% or less. In contrast, according to a 2008 study (the Pew & American Life ...
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NEWS: Social media marketing to grow in 2010
Most marketers are planning to invest more in social media during 2010, but are struggling to find the time and resources to manage their activity, according to a research report published by E-Consultancy and BigMouth Media.
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BRIEFING: Ultimate Rewards Mall offers holiday bonus
Chase Card Services' loyalty programme, Ultimate Rewards, is offering a holiday programme that delivers rewards, deep discounts and promotions to customers. Through the Ultimate Rewards Mall, cardmembers can receive up to ten bonus points every day from leading retailers, and more during the ...
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NEWS: The 'Uber 11' rules of effective customer retention
Consumers are much more aware now than ever before of brands' attempts at garnering customer loyalty, and they have come to expect something more than marketers were prepared to provide in the past, according to Sarah Cross, managing director for Uber.
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BRIEFING: UK to make email opt-ins a legal requirement?
Following recent speculation that new email opt-in laws which came into effect in Germany might be coming to the UK, ExactTarget's Peter McCormick says that this news should only be of concern to organisations that do not have the customer at the heart of their communications philosophy. Whether a ...
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NEWS: Tomorrow's loyalty strategy is already here
With many having spent the past two years working on customer engagement, the idea of 'customer intimacy' is gaining traction and increasing in importance among customer loyalty marketers, according to The Wise Marketer's European contributing editor, Peter Wray, who recently attended the Loyalty World 2009 conference in the UK.
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BRIEFING: British consumers head downmarket for groceries
New research from GI Insight has found that 36% of UK consumers, in an effort to economise, have gone downmarket with their grocery shopping and switched to value supermarkets for a significant portion of their food purchases. The study also reveals that, now that the economic outlook is ...
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