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The Wise Marketer's marketing & customer loyalty report for the week ending August 13th, 2009...
NEWS: Building loyalty in unconventional markets
There are no less than nine key techniques for successful customer retention in unconventional marketplaces, according to a new white paper published by Allegiance.
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BRIEFING: Priority Club banks on members' best ideas
InterContinental Hotels has appointed Goldstein Communications to help increase recognition of its 43 million Priority Club Rewards frequent guest programme members by syndicating members' travel experiences and expertise. Member-generated content will be shared with selected media outlets and ...
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BRIEFING: JetBlue revamps TrueBlue loyalty scheme
JetBlue Airways has announced the forthcoming revamp of its frequent flyer programme, TrueBlue. The new programme is expected to launch on 28th September 2009, and is expected to make TrueBlue a more rewarding, more flexible, and more valuable programme for the airline's passengers, whether they ...
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NEWS: Four CPG strategies to maintain brand loyalty
In 2008 the average brand lost one-third of its highly loyal customers, according to the recent 'Losing Loyalty' study conducted by the CMO Council and Catalina Marketing's Pointer Media Network.
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BRIEFING: Auto-repairer joins Aeroplan & Futura Rewards
In Canada, the Futura Loyalty Group has signed a multi-year agreement with Active Green+Ross (a 75-location automotive repair business) to join both the Aeroplan and Futura Rewards coalition loyalty programmes. Since forging its partnership with Aeroplan, Futura has signed contracts with more than ...
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BRIEFING: Sears & Craftsman introduce loyalty scheme
In the US, Sears and tool maker Craftsman have announced the new Craftsman Club Rewards loyalty programme for new and existing Craftsman Club members. The programme allows members to earn points for every dollar spent on Craftsman branded tools, lawn and garden equipment, apparel and shoes ...
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NEWS: Six alternatives to 'eco-label' marketing
With companies increasingly hoping to jump on the 'green bandwagon' by creating and marketing state-of-the-green-art products and services, many are making the mistake of following the eco-labelling path when they don't actually need to, according to Jacquelyn Ottman and Sarah McGrath of J. Ottman Consulting.
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BRIEFING: In-store sampling has prolonged effect, study finds
In-store product sampling not only has a dramatic sales impact on the day of the sampling event, but it also increases the sales of established products and line extensions - as well as new products - for several weeks, according to a study by conducted for PromoWorks by Knowledge Networks-PDI ...
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BRIEFING: United drops last minute fees for loyal flyers
United's Mileage Plus frequent flyer programme has dropped the so-called 'last minute' booking fee for frequent flyer award tickets booked within 21 days of departure. "Members told us that they wanted ease, flexibility and availability when using their miles," explained Robert Sahadevan, vice ...
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NEWS: Four key factors for channel partner loyalty
Loyalty marketing agency ICLP has published a new white paper that aims to help technology vendors identify areas in which relationships with their channel partners can be made more profitable.
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BRIEFING: Fly Buys unveils real-time, paperless rewards
In New Zealand, the Fly Buys loyalty programme has begun using new paperless redemption technology to offer members the option to collect rewards in real time. According to Andy Symons, chief executive for the programme's operator, Loyalty New Zealand, "Once members reach their target and choose ...
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BRIEFING: Integra Bank offers merchant-funded rewards
Integra Bank has launched its new RewardMe! debit card-based cash rewards programme, offering merchant-funded rewards to its banking customers. The programme links bank debit card customers and retailers through a partnership with the bank, so that debit card usage is boosted and that bank has ...
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NEWS: Wealthy consumers hunting for lower prices
More and more wealthy shoppers are now seeking promotions to help them cut everyday costs, and the increasing promotional responsiveness of shoppers has highlighted how the recession is tightening its grip across all social classes, according to research from coupon services provider Valassis.
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BRIEFING: Brand names important to consumers in downturn
The three key factors shoppers use in selecting a product are overall quality, price and trust, according to an IRI report entitled 'Price Promotion & Merchandising: The Reinvention of CPG Marketing' . While brand name is still a consideration, it's only important to about one-quarter of ...
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