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The Wise Marketer's marketing & customer loyalty report for the week ending August 10th, 2009...
NEWS: Four key factors for channel partner loyalty
Loyalty marketing agency ICLP has published a new white paper that aims to help technology vendors identify areas in which relationships with their channel partners can be made more profitable.
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BRIEFING: Fly Buys unveils real-time, paperless rewards
In New Zealand, the Fly Buys loyalty programme has begun using new paperless redemption technology to offer members the option to collect rewards in real time. According to Andy Symons, chief executive for the programme's operator, Loyalty New Zealand, "Once members reach their target and choose ...
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BRIEFING: Integra Bank offers merchant-funded rewards
Integra Bank has launched its new RewardMe! debit card-based cash rewards programme, offering merchant-funded rewards to its banking customers. The programme links bank debit card customers and retailers through a partnership with the bank, so that debit card usage is boosted and that bank has ...
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NEWS: Wealthy consumers hunting for lower prices
More and more wealthy shoppers are now seeking promotions to help them cut everyday costs, and the increasing promotional responsiveness of shoppers has highlighted how the recession is tightening its grip across all social classes, according to research from coupon services provider Valassis.
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BRIEFING: Brand names important to consumers in downturn
The three key factors shoppers use in selecting a product are overall quality, price and trust, according to an IRI report entitled 'Price Promotion & Merchandising: The Reinvention of CPG Marketing' . While brand name is still a consideration, it's only important to about one-quarter of ...
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NEWS: Participation in travel loyalty schemes drops 31%
Travel industry loyalty marketing and rewards programmes have seen a 31.2% decline in active participation since 2007, according to Colloquy's research into US consumer attitudes and perceptions in the recession economy.
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BRIEFING: Just Energy extends TruCash rewards to Ontario
North American energy retailer, Just Energy, and loyalty provider, DCR Strategies, have signed up to provide Just Energy's Ontario-based residential customers with a new Just Energy Prepaid MasterCard, or TruCa$h card. Customers will be eligible for exclusive offers and will earn rewards points ...
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NEWS: How retail promotions can build more loyalty
The combination of a strong strategic focus built upon a sound platform made up of the right categories, brand, and products is what leads to successful retail promotional campaigns, according to a white paper from strategic consulting firm LEK Consulting.
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BRIEFING: Pet retailer joins Aeroplan and Futura Rewards
The Futura Loyalty Group and PJ's Pets/Pets Unlimited have signed a multi-year agreement to launch both Aeroplan Miles and Futura Rewards at their combined 37 retail locations across Canada this autumn. Since launching its partnership with Aeroplan, Futura has signed contracts with over a hundred ...
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NEWS: How to strengthen customer relationships in a crisis
While conventional wisdom suggests that bad news from a brand - whether poor financials or cuts in staff or services - will damage customer relationships and cause distrust among consumers, the latest 'Simplicity Survey' from strategic branding firm Siegel+Gale has found that delivering bad news is actually a marketing opportunity.
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BRIEFING: MoneyGram launches rewards scheme in Canada
MoneyGram is to introduce its MoneyGram Rewards customer loyalty programme in Canada this autumn, offering members fee discounts, 'receive' notices, and fast and convenient form-free money transfers. MoneyGram Rewards was introduced in the US in 2008, where members enjoy the benefits of a ...
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