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The Wise Marketer's marketing & customer loyalty report for the week ending September 3rd, 2009...
NEWS: Marketing budgets are up, thanks to email's ROI
Thanks mainly to email marketing and online lead generation campaigns, more than half of US companies (53%) have increased their marketing budgets during the past year despite slower and harder economic conditions, according to research from E-Consultancy and Clash-Media.
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BRIEFING: Gold Points offers 3 summer promotions
Radisson Hotels & Resorts is offering members of its Goldpoints Plus hotel loyalty programme three special offers including a new Double Gold Points rate, a Summer Redemption Sale of 50% off of the number of Gold Points required for an award stay, and Member-Exclusive offers. The Double Gold ...
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NEWS: Sam's Club goes mobile with eValue offers
In the US, Sam's Club has introduced paperless coupons and offers through its membership benefit programme, eValues, which is included in both the Advantage and Business versions of the Sam's Club Plus Membership.
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BRIEFING: ThankYou Network adds Fandango rewards
The 13 million-plus members of Citi's ThankYou Network can now redeem their points for electronic movie gift certificates from internet-based movie and entertainment site, Fandango. Members redeem points for US$25 and US$50 e-certificates, which can be used immediately to get tickets online at ...
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NEWS: Poor automated service a major source of churn
More than half of consumers (61%) claim to have abandoned an enquiry or purchase during the past twelve months because of poor automated service, according to a survey from contact centre operator The Listening Company.
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BRIEFING: Consumers unimpressed by irrelevant offers
A recent study from database marketing and consumer insight firm KDB reveals that only 12% of UK consumers say they are receiving offers via direct marketing that are of personal relevance to them. In contrast, 54% of respondents said that virtually none of the offers were relevant and 34% said ...
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NEWS: Sainsbury's sees credit card rewards declining
Credit cards that offer a reward scheme are becoming harder to find in the UK with the proportion of cards offering a reward scheme having fallen by more than 11% during the past year, according to research from Sainsbury's Finance.
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BRIEFING: Loyalty World 2009 highlights effective strategies
From 21st to 24th September 2009 Loyalty World 2009 in London, UK, will be offering new insights into the most effective loyalty strategies from all over the world, providing marketers with the necessary tools to increase customer retention and reduce customer churn, and teaching brand marketers ...
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NEWS: DM should measure cost per sale, not per lead
For many years companies have managed to grow their customer bases and portfolios using traditional direct marketing techniques, and measuring the cost of each sales lead. But times have changed with growing economic pressure and marketing accountability, according to Paul Shortridge of South African marketing firm Incline Marketing Solutions.
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BRIEFING: FlyBuys launches a rewarding box office
In Australia, the coalition rewards programme, FlyBuys, has expanded into the entertainment arena by partnering with Showbiz International to launch the FlyBuys Box Office . The partnership enables members to collect 1 point for every Aus$1 spent on a variety of entertainment tickets purchased ...
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