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The Wise Marketer's marketing & customer loyalty report for the week ending August 31st, 2009...
NEWS: Sainsbury's sees credit card rewards declining
Credit cards that offer a reward scheme are becoming harder to find in the UK with the proportion of cards offering a reward scheme having fallen by more than 11% during the past year, according to research from Sainsbury's Finance.
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BRIEFING: Loyalty World 2009 highlights effective strategies
From 21st to 24th September 2009 Loyalty World 2009 in London, UK, will be offering new insights into the most effective loyalty strategies from all over the world, providing marketers with the necessary tools to increase customer retention and reduce customer churn, and teaching brand marketers ...
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NEWS: DM should measure cost per sale, not per lead
For many years companies have managed to grow their customer bases and portfolios using traditional direct marketing techniques, and measuring the cost of each sales lead. But times have changed with growing economic pressure and marketing accountability, according to Paul Shortridge of South African marketing firm Incline Marketing Solutions.
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BRIEFING: FlyBuys launches a rewarding box office
In Australia, the coalition rewards programme, FlyBuys, has expanded into the entertainment arena by partnering with Showbiz International to launch the FlyBuys Box Office . The partnership enables members to collect 1 point for every Aus$1 spent on a variety of entertainment tickets purchased ...
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NEWS: Almost all Canadians use loyalty programmes
The customer loyalty market in Canada is nearing saturation point, according to research from Colloquy, which found that 93.6% of consumers nationwide participate in at least one loyalty scheme.
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BRIEFING: Sunoco launches new fuel rewards scheme
Sunoco has teamed up with ACME Markets to launch a new ACME Gas Rewards programme that rewards customers with savings at the pump each time they make a qualifying purchase at their participating ACME store. Customers can then save as much as US$0.25 per gallon on purchases of up to 20 gallons ...
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NEWS: Xcelerator to add new dimension to loyalty?
In his work compiling a comprehensive benchmark study of customer loyalty platforms and technologies, The Wise Marketer's contributing editor Mike Atkin has observed some noteworthy innovation in the form of the 'Xcelerator' application. Atkin interviewed designer Robert Kersenbrock to find out more about the application that could potentially add a new dimension to loyalty schemes.
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BRIEFING: Chase increases rewards & offers cashback
In the US, Chase has announced a new programme that gives cheque account customers more rewards for every purchase when they use their Chase Freedom credit card. The Chase Exclusives programme provides better rates, more rewards and bigger discounts on nearly all the financial products offered ...
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NEWS: 6 ways to retain credit-crunched customer loyalty
UK-based loyalty consultancy The Logic Group has published new guidelines on how companies can set up a successful customer loyalty programme in the current climate of 'credit crunched' consumers.
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BRIEFING: Wyndham goes golfing & signs new partner
Competitors at the 2009 Wyndham Championship at Greensboro, NC, can win a million Wyndham Rewards points in a Hole-in-One Challenge on the 16th hole at the Sedgefield Country Club. There may be multiple winners. Winners will be awarded their prizes upon verification of the hole-in-one by PGA TOUR ...
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