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The Wise Marketer's marketing & customer loyalty report for the week ending August 27th, 2009...
NEWS: Almost all Canadians use loyalty programmes
The customer loyalty market in Canada is nearing saturation point, according to research from Colloquy, which found that 93.6% of consumers nationwide participate in at least one loyalty scheme.
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BRIEFING: Sunoco launches new fuel rewards scheme
Sunoco has teamed up with ACME Markets to launch a new ACME Gas Rewards programme that rewards customers with savings at the pump each time they make a qualifying purchase at their participating ACME store. Customers can then save as much as US$0.25 per gallon on purchases of up to 20 gallons ...
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NEWS: Xcelerator to add new dimension to loyalty?
In his work compiling a comprehensive benchmark study of customer loyalty platforms and technologies, The Wise Marketer's contributing editor Mike Atkin has observed some noteworthy innovation in the form of the 'Xcelerator' application. Atkin interviewed designer Robert Kersenbrock to find out more about the application that could potentially add a new dimension to loyalty schemes.
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BRIEFING: Chase increases rewards & offers cashback
In the US, Chase has announced a new programme that gives cheque account customers more rewards for every purchase when they use their Chase Freedom credit card. The Chase Exclusives programme provides better rates, more rewards and bigger discounts on nearly all the financial products offered ...
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NEWS: 6 ways to retain credit-crunched customer loyalty
UK-based loyalty consultancy The Logic Group has published new guidelines on how companies can set up a successful customer loyalty programme in the current climate of 'credit crunched' consumers.
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BRIEFING: Wyndham goes golfing & signs new partner
Competitors at the 2009 Wyndham Championship at Greensboro, NC, can win a million Wyndham Rewards points in a Hole-in-One Challenge on the 16th hole at the Sedgefield Country Club. There may be multiple winners. Winners will be awarded their prizes upon verification of the hole-in-one by PGA TOUR ...
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NEWS: Tesco doubles up Clubcard's loyalty points
Tesco Clubcard holders are now earning double Clubcard points - two points for every £1 (US$1.65) they spend across the store and online.
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BRIEFING: Loyalty memberships soar despite irrelevance
A new study from GI Insight shows that 87% of UK consumers own at least one loyalty card. Of these, over a fifth own four or more cards from different companies. However, effective use of personal details handed over by loyalty scheme members has yet to result in relevant communications, with 68% ...
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NEWS: E-retailers failing at e-marketing, study finds
Many of the UK's major retailers are missing out on opportunities to build more profitable and longer-term relationships with consumers by failing to integrate email marketing with their e-commerce operations, according to a study by dotCommerce.
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BRIEFING: Most consumers will defect over banking data loss
Three major banking sector businesses in the UK were recently fined more than 3 million by the Financial Services Authority (FSA) for failing to adequately protect customers' confidential details from being lost or stolen. But, according to research by Ipsos MORI for risk management firm ...
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