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The Wise Marketer's marketing & customer loyalty report for the week ending August 24th, 2009...
NEWS: Tesco doubles up Clubcard's loyalty points
Tesco Clubcard holders are now earning double Clubcard points - two points for every £1 (US$1.65) they spend across the store and online.
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BRIEFING: Loyalty memberships soar despite irrelevance
A new study from GI Insight shows that 87% of UK consumers own at least one loyalty card. Of these, over a fifth own four or more cards from different companies. However, effective use of personal details handed over by loyalty scheme members has yet to result in relevant communications, with 68% ...
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NEWS: E-retailers failing at e-marketing, study finds
Many of the UK's major retailers are missing out on opportunities to build more profitable and longer-term relationships with consumers by failing to integrate email marketing with their e-commerce operations, according to a study by dotCommerce.
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BRIEFING: Most consumers will defect over banking data loss
Three major banking sector businesses in the UK were recently fined more than 3 million by the Financial Services Authority (FSA) for failing to adequately protect customers' confidential details from being lost or stolen. But, according to research by Ipsos MORI for risk management firm ...
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NEWS: Loyalty scheme messages 'not engaging enough'
Loyalty programme communications and offers, whether by email, mail, or social networks, are missing the mark by failing to engage members effectively, according to a consumer survey by customer loyalty agency Direct Antidote.
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BRIEFING: My Golf Rewards heads for North America
In Canada, My Golf Rewards has launched a new loyalty, rewards and customer retention programme for the North American golf industry, having recently established a licensing agreement with Fidelisoft to use its loyalty software for the North American market. The technology was developed to allow ...
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BRIEFING: Rexall & Rexall Plus sign up with Aeroplan
Aeroplan has announced the signing of a multi-year agreement with Katz Group Canada to allow members of the Aeroplan loyalty scheme to earn miles for their purchases at Rexall and Rexall Pharma Plus locations throughout Western Canada, Thunder Bay, Ontario, and the Northwest Territories.From 17th ...
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NEWS: Value now driving 64% of shopping decisions
When asked what crossed their minds when making decisions to purchase food, household and personal products, 64% of global consumers cited value for money, according a study by Ipsos Marketing.
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BRIEFING: BA & Amex update their rewarding partnership
British Airways and American Express have renewed their existing strategic partnership agreement, which is managed by British Airways' loyalty and rewards subsidiary, The Mileage Company. The partnership includes three consumer co-branded cards, one corporate co-branded card, and a merchant ...
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NEWS: Best Western UK to drive more loyalty online
In the UK, Best Western hotels has announced the launch of a new internet shopping-based rewards programme called 'Shop for Rewards', aimed at building greater engagement among its loyal guests and generating an additional revenue stream for the hotel group.
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BRIEFING: Lowes adds digital offers to its loyalty card
The US-based digital promotions settlement provider Inmar has been contracted by InstaSave, the digital marketing firm working with Lowe's Food Stores, to allow Lowes Foods Rewards loyalty programme members to download digital offers to their loyalty card, ready to be redeemed electronically at ...
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BRIEFING: Starwood adds bonus points at 500 properties
A new promotion from Starwood Hotels & Resorts and its Starwood Preferred Guest (SPG) loyalty programme offers members unlimited opportunities to earn up to 1,000 Starpoints per stay for travel from 6th August until 30th November at more than 500 participating Starwood properties across North ...
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