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The Wise Marketer's marketing & customer loyalty report for the week ending August 20th, 2009...
NEWS: Loyalty scheme messages 'not engaging enough'
Loyalty programme communications and offers, whether by email, mail, or social networks, are missing the mark by failing to engage members effectively, according to a consumer survey by customer loyalty agency Direct Antidote.
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BRIEFING: My Golf Rewards heads for North America
In Canada, My Golf Rewards has launched a new loyalty, rewards and customer retention programme for the North American golf industry, having recently established a licensing agreement with Fidelisoft to use its loyalty software for the North American market. The technology was developed to allow ...
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BRIEFING: Rexall & Rexall Plus sign up with Aeroplan
Aeroplan has announced the signing of a multi-year agreement with Katz Group Canada to allow members of the Aeroplan loyalty scheme to earn miles for their purchases at Rexall and Rexall Pharma Plus locations throughout Western Canada, Thunder Bay, Ontario, and the Northwest Territories.From 17th ...
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NEWS: Value now driving 64% of shopping decisions
When asked what crossed their minds when making decisions to purchase food, household and personal products, 64% of global consumers cited value for money, according a study by Ipsos Marketing.
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BRIEFING: BA & Amex update their rewarding partnership
British Airways and American Express have renewed their existing strategic partnership agreement, which is managed by British Airways' loyalty and rewards subsidiary, The Mileage Company. The partnership includes three consumer co-branded cards, one corporate co-branded card, and a merchant ...
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NEWS: Best Western UK to drive more loyalty online
In the UK, Best Western hotels has announced the launch of a new internet shopping-based rewards programme called 'Shop for Rewards', aimed at building greater engagement among its loyal guests and generating an additional revenue stream for the hotel group.
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BRIEFING: Lowes adds digital offers to its loyalty card
The US-based digital promotions settlement provider Inmar has been contracted by InstaSave, the digital marketing firm working with Lowe's Food Stores, to allow Lowes Foods Rewards loyalty programme members to download digital offers to their loyalty card, ready to be redeemed electronically at ...
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BRIEFING: Starwood adds bonus points at 500 properties
A new promotion from Starwood Hotels & Resorts and its Starwood Preferred Guest (SPG) loyalty programme offers members unlimited opportunities to earn up to 1,000 Starpoints per stay for travel from 6th August until 30th November at more than 500 participating Starwood properties across North ...
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NEWS: Green marketing comes into its own at last
In the late 1980's brand marketers were just beginning to understand the implications of 'green marketing' and, since then, the green concept has shifted, adapted, and split into whole new disciplines. This is a concept that is here to stay, according to an article by Jacquelyn Ottman of J. Ottman Consulting, published in Harvard's 'Leading Green' blog in July.
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BRIEFING: UK consumers offered Air Miles for old phones
In the UK, the Air Miles loyalty programme has launched a mobile phone recycling scheme that allows members to collect reward miles by disposing of their mobile phones in an eco-friendly way. The average British consumer replaces or upgrades their mobile phone every 18 months, and recent research ...
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NEWS: E-tail spending impacted by 'web stress'
When an internet-based application such as an e-commerce web site fails, 82% of British consumers blame either the business that owns the web site or the web hosting company, according to a study by IT management software firm CA.
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BRIEFING: Vodafone unveils pay-as-you-go loyalty scheme
In the UK, the mobile phone service provider Vodafone has launched a new loyalty programme called 'Vodafone Bonus Bank Rewards' for its pay-as-you-go (prepaid) customers. Every time a prepaid customer tops up their airtime, Vodafone rewards them by giving them 10% back. For example, when a ...
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BRIEFING: Canada's Highway 407 offers new rewards
On 1st August 2009, Canada's Highway 407 ETR launched the sixth phase of its loyalty programme, ETR Rewards . Every month, eligible customers can save up to Can$0.09 per litre on the price they pay for fuel, and earn up to 140 free kilometres on Saturdays and Sundays. Since 2007, ETR Rewards has ...
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