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The Wise Marketer's marketing & customer loyalty report for the week ending April 9th, 2009...
NEWS: Customer data is more than just a marketing tool
Many companies are unintentionally delaying the benefit they could achieve through better use and understanding of their customer and loyalty programme data, simply because they are too focused on the marketing-related benefits of their programmes, according to customer insight experts at Beyond Analysis.
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BRIEFING: MyRecs offers even more personal e-shopping
RichRelevance, a provider of personalisation and product recommendation tools for e-commerce web sites, has unveils its new MyRecs platform to enable retailers to offer every online shopper a personalised web page full of recommendations based on their shopping activity and history. The ...
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NEWS: Online bill payment boosts loyalty & profitability
Consumers who pay their bills online are more profitable and loyal to their financial institution thanks to their use of online bill payment services, according to a study sponsored by financial services technology firm Fiserv.
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BRIEFING: Tesco customers to benefit from online self-help
Tesco's Tech Support division, which helps customers with any questions they have when buying technology products either online or from a Tesco store, has chosen RightNow's technology to improve support during the buying process. First to use the system are the contact centre agents in the digital ...
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NEWS: Consumers now more likely to use online coupons
AOL's advertising arm, Platform-A, reports that its business intelligence unit as partnered with IRI to study the latest trends in consumer couponing, and has found that American families are extremely value-focused and eager to stretch their buying power, while newspaper circulation - and thus the traditional vehicle for coupons - is now in steep decline.
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BRIEFING: Conde Nast revamps e-shopping rewards
Conde Nast and Mall Networks have launched an enhanced loyalty programme for Conde Nast's Lucky Rewards online shopping web site. The Lucky Rewards programme has been expanded so that subscribers to the Lucky magazine can earn up to 25% cash-back for their purchases, as well as taking advantage ...
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NEWS: Three key marketing strategies for the recession
In Belgium, The House of Marketing's sixth annual marketing survey has found that half of the country's marketers are facing both customer loyalty and value challenges now that price-sensitive consumers are postponing many purchases, while 56% have faced budget reductions in 2008 and many more expect further cuts in 2009.
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BRIEFING: Rapid Rewards offers A-List status for 5 flights
Southwest Airlines reports that its frequent flyer programme, Rapid Rewards, is now offering members a chance to earn A-List status by booking and flying 5 roundtrip flights from now until 15th June 2009. Members who qualify will receive A-List status until 31st December 2009. A-List Members are ...
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NEWS: Neolane & IBM help boost marketing effectiveness
Enterprise marketing software provider Neolane is to integrate IBM's DB2 database software into its marketing automation platform, as well as using IBM's InfoSphere Master Data Management (MDM) Server to help marketers with both the relevance and quality of their campaign data.
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BRIEFING: Amex goes after Canadian small businesses
Amex Bank of Canada has launched a Business Platinum Card from American Express , a premium card specifically built for small business owners in Canada. Rewards and premium services for business owners using the card include access to over 600 airport lounges worldwide, the ability to book ...
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