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The Wise Marketer's marketing & customer loyalty report for the week ending May 1st, 2009...
NEWS: How small businesses can gain from loyalty schemes
We are inclined to think that businesses run loyalty programmes and customers belong to them. But many businesses, particularly SMEs, also belong to supplier-run programmes. How can they maximise benefits in the downturn?
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BRIEFING: Search marketing still a popular option
Companies are continuing to invest in search marketing as both paid and natural search channels continue to deliver, according to a report published today by Econsultancy and Guava. Search engine optimisation (SEO or natural search) is the digital channel where companies are most likely to be ...
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BRIEFING: PB launches 'web to mail' SME marketing service
Pitney Bowes has launched Click&Mail , an online service that enables businesses to send post directly from their desktop. Once communications have been written, users simply click 'print' for their document to be remotely printed, folded, inserted and despatched. Two versions of the service are ...
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NEWS: Marketers still lack adequate performance metrics
According to new research, many marketing departments are still unable to convincingly represent their true value to the company and are, in fact actually losing ground.
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BRIEFING: New brands join Vesdia's reward network
Vesdia Corporation has added several new brands to its merchant portfolio, including: Avis Rent-A-Car, Ballard Designs, Budget Rent-A-Car, Sally Beauty Supply, and Vinesse Wine Clubs. The brands have partnered with Vesdia to participate in loyalty programmes that Vesdia administers for Citibank ...
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BRIEFING: Aeroplan adds more seats for flight redemptions
Air Canada is marking Aeroplan's 25th anniversary by making an additional 250,000 seats available in 2009 for Aeroplan members to redeem reward travel on Air Canada and Jazz flights. The additional seats, over and above what is already available for Aeroplan members, are available for reward ...
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NEWS: What's the current state of card-based loyalty?
The 21st Annual Card Forum and Expo has recently been held in Florida and, while the banking and card markets in the US might be reeling, the quality of presentations and attendees was superb.
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BRIEFING: LoyaltyMatch launches SaaS rewards platform
LoyaltyMatch has launched LoyaltyMatch OnDemand, a Software-as-a-Service (SaaS) platform for developing web based customer loyalty programmes. The platform offers features that enable customisation, easier integration and excellent end-user experience. LoyaltyMatch OnDemand has no up-front fees: ...
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BRIEFING: Auction-based loyalty scheme for movie-goers
The Red Carpet Rewards Club rewards its 11 million-plus registered users with points each time they purchase tickets at MovieTickets.com. Users can then bid points on three tiers of prizes during monthly auctions. Prizes refresh each month and include from movie ticket packages and memorabilia to ...
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NEWS: Virgin Blue launches affiliate reward platform
Collinson Latitude, with ICLP, has launched a new affiliate reward platform called the 'ShopAndEarn Store' for Velocity Rewards, Virgin Blue's frequent flyer loyalty programme.
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BRIEFING: US Bank upgrades WorldPerks card rewards
US Bank customers who earn miles on Northwest Airlines using their WorldPerks Visa cards will be able to earn points toward free flights on over 150 airlines with no blackout dates or award ticket redemption fees with new US Bank FlexPerks Travel Rewards Visa cards. The bank is upgrading current ...
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BRIEFING: Canadians reveal favourite Air Miles rewards
Given the opportunity to spend a million Air Miles, most Canadians (86%) would opt for travel, according to a recent Air Miles survey. However, in the current economy, many collectors would consider sharing their million miles with family and friends (45%), and others would redeem them for ...
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NEWS: Sizing the US loyalty market: the 2009 census
For the first time on record, US credit card reward programme members outnumber airline frequent flyers, according to Colloquy's '2009 US Loyalty Marketing Census'.
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BRIEFING: Tesco to relaunch its Clubcard loyalty scheme
The UK supermarket chain Tesco has announced the relaunch of its Clubcard loyalty programme in a bid to maintain its leading market share. According to a press comment by chief executive Sir Terry Leahy, "In the current year we expect to trade the business harder to give what help we can to ...
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BRIEFING: Earth Day Canada joins Aeroplan Beyond Miles
Just before this year's Earth Day (22nd April), Aeroplan announced that Earth Day Canada had become the latest charitable partner in the programme's Beyond Miles programme. Aeroplan launched the partnership with a donation of 1.25 million Aeroplan Miles and, as part of its commitment to the ...
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