 |
The Wise Marketer's marketing & customer loyalty report for the week ending April 24th, 2009...
NEWS: Is US consumer confidence rebounding at last?
Reversing seven months of crumbling confidence, Americans' economic enthusiasm has rallied this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which has posted its first significant improvement since September 2008.
... read more
BRIEFING: BSP Rewards to power DubLi's online mall
MediaNet Group Technologies, the operator of an online mall and affinity programme platform through its BSP Rewards subsidiary, has expanded its network marketing channel client base by partnering with DubLi, an international e-commerce auction site and direct sales marketer. BSP has built, and ...
... read more
NEWS: Loyalty schemes likely to breed 'WOM champions'
Prestige and personal gain are the two main factors that motivate Canadian consumers to become word-of-mouth (WOM) champions for their favourite brands, according to research from Colloquy.
... read more
BRIEFING: US Airways extends Jumpstart loyalty promotion
US Airways is extending its popular 'Jumpstart with Double Miles' promotion giving members of its frequent flyer programme, Dividend Miles, more opportunities to earn double miles and Preferred status. From now until the end of April, members who book and complete their travel will earn double ...
... read more
NEWS: Air Miles & BA launch loyalty management unit
In the UK, the Air Miles loyalty programme which specialises in the travel and leisure sector, has announced the launch of a new business unit, The Mileage Company, which will help companies to develop and manage new or existing loyalty programmes.
... read more
BRIEFING: Hilton HHonors and Rewards Network team up
Hilton HHonors members can now earn points toward travel, merchandise and experiences by eating out. Following an agreement with Rewards Network, members can register their credit and debit cards with HHonors and earn up to eight HHonors points for each eligible dollar charged to the card at any ...
... read more
NEWS: Gift cards offer a way ahead for retailers
The number of consumers purchasing gift cards has increased significantly over the past six months, according to a survey by the National Research Network (NRN) and The Hartman Group.
... read more
BRIEFING: Starwood Preferred Guest adds weekend rewards
Existing and new members of the Starwood Preferred Guest programme who stay twice at any of Starwood's hotels during May, June and July 2009 can earn one free weekend night. There are no limits to the number of free weekend nights that can be earned, and earned nights can be combined to make a ...
... read more
NEWS: Air Miles Canada launches greener rewards
The majority of Canadians (94%) feel it is important that they should help the environment by choosing greener products, according to a poll conducted by Environics Research for the Air Miles reward programme.
... read more
BRIEFING: Hilton offers extra rewards for Spring
Hilton HHonors, the loyalty programme of the Hilton Family of hotels, has announced its latest global promotion. This spring, members can earn 1,000 bonus points in addition to their usual Points & Miles earnings when they stay at any of the more than 2,800 participating Hilton Family hotels. To ...
... read more
|
|
|
|
|
|
