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The Wise Marketer's marketing & customer loyalty report for the week ending April 20th, 2009...
NEWS: Air Miles Canada launches greener rewards
The majority of Canadians (94%) feel it is important that they should help the environment by choosing greener products, according to a poll conducted by Environics Research for the Air Miles reward programme.
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BRIEFING: Hilton offers extra rewards for Spring
Hilton HHonors, the loyalty programme of the Hilton Family of hotels, has announced its latest global promotion. This spring, members can earn 1,000 bonus points in addition to their usual Points & Miles earnings when they stay at any of the more than 2,800 participating Hilton Family hotels. To ...
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NEWS: Visa rolls out retail m-payments in Malaysia
Visa has announced the launch of the a commercial mobile payment service for retail transactions using near field communications (NFC) technology, allowing Malaysian consumers to use an off-the-shelf NFC-enabled mobile handset to make contactless payments instead of using plastic payment cards.
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BRIEFING: Social media & personalisation becoming critical
A personalised web browsing experience and social media features may be vital to attracting and retaining online visitors in the B2C marketplace, according to research from Vignette, which found that 44% of online consumers cited "interaction through forums, peer recommendations and community ...
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NEWS: E-retailers need to 'fight smarter' for customer loyalty
Online retailers will have to fight a lot harder and communicate with consumers in increasingly smarter ways if they are to differentiate themselves from their competitors, encourage customer loyalty, and increase repeat purchases, according to a research report by Verdict Research, commissioned by Hybris.
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BRIEFING: Consumer Contact becomes Net Promoter partner
In Canada, Consumer Contact has signed an agreement to become a Net Promoter Loyalty Partner, enabling the company to provide its clients with Net Promoter measurement and tracking metrics. Net Promoter was co-developed by business author Fred Reichheld, management consultancy Bain & Company, and ...
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NEWS: NPS reveals new focus on customer retention
Satmetrix has published its '2009 Net Promoter Score' (NPS) rankings for the financial services, telecommunications, technology and online services industries, naming today's leaders including Adobe, Amazon, Apple, AT&T, Charles Schwab, Google and Verizon.
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BRIEFING: CEOs turning to customer & employee retention
CEOs are increasingly recognising the phenomenon of "people power", both in terms of customer relationship management and employee management, according to the 2009 Management Action Programs Quarterly CEO Survey , conducted by Vantage Research. In fact, today's CEOs are strengthening their ...
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NEWS: Social sites not really helping B2B marketing
Social media tools such as Jigsaw, LinkedIn, Twitter, Plaxo, Facebook, Hoovers and OneSource may be useful for many purposes but - contrary to general expectations - many of them are not actually helping sales teams close business-to-business (B2B) deals, according to a study by ES Research Group and TAS Group.
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BRIEFING: GolfingCard rewards scheme for 2009 unveiled
EDataNetworks has announced the launch of the GolfingCard rewards programme for the 2009 season - a programme offered to golf courses and their sponsors in the form of a software-as-a-service (SaaS) loyalty platform. GolfingCard.com is free for golfers to join, and rewards members for loyalty to ...
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