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The Wise Marketer's marketing & customer loyalty report for the week ending April 16th, 2009...
NEWS: E-retailers need to 'fight smarter' for customer loyalty
Online retailers will have to fight a lot harder and communicate with consumers in increasingly smarter ways if they are to differentiate themselves from their competitors, encourage customer loyalty, and increase repeat purchases, according to a research report by Verdict Research, commissioned by Hybris.
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BRIEFING: Consumer Contact becomes Net Promoter partner
In Canada, Consumer Contact has signed an agreement to become a Net Promoter Loyalty Partner, enabling the company to provide its clients with Net Promoter measurement and tracking metrics. Net Promoter was co-developed by business author Fred Reichheld, management consultancy Bain & Company, and ...
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NEWS: NPS reveals new focus on customer retention
Satmetrix has published its '2009 Net Promoter Score' (NPS) rankings for the financial services, telecommunications, technology and online services industries, naming today's leaders including Adobe, Amazon, Apple, AT&T, Charles Schwab, Google and Verizon.
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BRIEFING: CEOs turning to customer & employee retention
CEOs are increasingly recognising the phenomenon of "people power", both in terms of customer relationship management and employee management, according to the 2009 Management Action Programs Quarterly CEO Survey , conducted by Vantage Research. In fact, today's CEOs are strengthening their ...
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NEWS: Social sites not really helping B2B marketing
Social media tools such as Jigsaw, LinkedIn, Twitter, Plaxo, Facebook, Hoovers and OneSource may be useful for many purposes but - contrary to general expectations - many of them are not actually helping sales teams close business-to-business (B2B) deals, according to a study by ES Research Group and TAS Group.
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BRIEFING: GolfingCard rewards scheme for 2009 unveiled
EDataNetworks has announced the launch of the GolfingCard rewards programme for the 2009 season - a programme offered to golf courses and their sponsors in the form of a software-as-a-service (SaaS) loyalty platform. GolfingCard.com is free for golfers to join, and rewards members for loyalty to ...
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NEWS: Top retail customer loyalty pressures revealed
Two-thirds (65%) of retailers currently lack fully automated loyalty tools at the point-of-sale, and both card and non-card loyalty programmes need to be simplified for retail employees, according to a survey of 165 retailers by Aberdeen Group.
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BRIEFING: Engine trouble damages loyalty to car brands
The frequency and severity of component replacement in cars has a particularly strong impact on customer loyalty intentions in the US, according to the '2009 Vehicle Dependability Study' by J.D. Power and Associates. Component areas for which the impact is greatest include engine and transmission ...
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NEWS: Five e-mail marketing best practices for retailers
Some of the UK's leading retailers are continuing to overlook key email marketing best practices that could increase not only their online traffic but also their sales, according to dotMailer's annual 'Hitting the Mark' study.
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BRIEFING: Vivotech & Eagle Eye launch NFC vouchers
ViVOtech, a provider of contactless mobile phone payments systems, has partnered with mobile voucher provider Eagle Eye Solutions, to provide a consolidated mobile vouchering solution for retailers. The resulting technology platform allows retailers to issue mobile promotional, gift, and loyalty ...
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