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The Wise Marketer's marketing & customer loyalty report for the week ending September 12th, 2008...
NEWS: What's the impact of societal trends on CRM?
As IT-based devices and technologies become more personal in scope and application, social issues will become increasingly important to product success, according to Gartner.
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BRIEFING: Harold's Stores expands its loyalty scheme
In the US, Harold's Stores has announced the expansion of its existing Style Points loyalty programme, allowing all customers (and not only those who use the company's proprietary credit card - the 'Wardrobe Card') to earn loyalty points for all of their purchases in-store. Customers receive a ...
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NEWS: Customer retention 'a priority' during downturn
Companies are prioritising customer retention in the face of the economic downturn, with 34% rating it as their main current concern while only 8% are focusing on customer acquisition, according to a survey of European businesses by predictive analytics software firm SPSS.
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BRIEFING: Primus Cellular offers 1,000 bonus Air Miles
In Canada, Primus Telecommunications has extended its existing partnership with the Air Miles coalition loyalty programme, offering a bonus of 1,000 Air Miles reward miles when programme members sign up with Primus Cellular for a 1, 2, or 3 year plan before 31st October 2008. Air Miles collectors ...
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NEWS: Redemptions boost credit card satisfaction
American Express currently ranks highest in terms of overall customer satisfaction among credit card issuers for the second consecutive year, according to the J.D. Power and Associates '2008 Credit Card Satisfaction Study', which observed that reward redemptions tend to enhance customer's satisfaction.
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BRIEFING: Crafty retailer launches new loyalty scheme
The US-based arts and crafts retailer A.C. Moore has announced the launch of its new customer loyalty programme, called A.C. Moore Rewards . Open to all customers aged 13 years or older, the free programme offers members a US$10 Reward Certificate each time they accumulate 200 loyalty points ...
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NEWS: Brand engagement coming from tightened belts?
Discounting is only a short term option in the bid to woo the UK's increasingly price sensitive consumer, according to Jared Keen, managing director for coupon provider Couponstar.
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BRIEFING: Dollar & Thrifty reward Emirates' frequent flyers
Dollar Rent A Car and Thrifty Car Rental have signed a new frequent flyer partnership with Emirates' Skywards programme, offering 1,000 bonus miles for rentals of any car type rented for three days or more. The bonus offer is available until 31st December 2008, provided that programme members ...
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NEWS: Starwood offers new 'SPG Flights' awards
Starwood Hotels & Resorts has updated the terms of its frequent guest loyalty programme, Starwood Preferred Guest, to include a new 'no blackouts' policy that includes award flight redemptions.
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BRIEFING: AirTran doubles A+ Rewards points
In the US, AirTran Airways has announced that it is to offer its A+ Rewards frequent flyer programme members double reward credits when they purchase a round-trip ticket originating from Atlanta, Georgia, to any AirTran Airways destination during the month of September 2008. During September ...
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