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The Wise Marketer's marketing & customer loyalty report for the week ending October 3rd, 2008...
NEWS: Eight rules for brand marketing in China
A common theme from the Economist's Fifth China Branding Roundtable in Beijing last month was that China's consumer marketplace is maturing at great speed, and that marketers who clearly understand the rules of product branding will benefit most from what is expected to be nearly double-digit economic growth during 2009.
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BRIEFING: Indian hotel group joins Points.com exchange
Points International, the owner and operator of the Points.com rewards management portal, has announced that Trident Hotels (owned and operated by The Oberoi Group in India) has joined the Points exchange's network of loyalty programme partners. The partnership represents Points' latest phase in ...
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NEWS: Digital inserts set to provide value both ways
More than half of the consumers surveyed for the Response One Group in the UK said that they would be happy to receive - and probably click through to - third party adverts embedded within online order confirmations.
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BRIEFING: AAdvantage boosts top customers' advantage
American Airlines is to introduce 'PriorityAAccess' privileges for its top customers, including a range of enhancements designed to make the airport process and overall travel experience quicker and more convenient. American's AAdvantage elite status members, first class, and business class ...
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NEWS: Nectar unveils personalised e-coupon offering
In the UK, the Nectar coalition loyalty programme is continuing its drive toward digital innovation with the launch of a personalised online offer engine called 'My Bonus Points', which provides members with customised paperless coupons for various bonus point offers.
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BRIEFING: How feedback can lead to greater engagement
Marketers often ignore a critical measurement - that of customer attitudes and emotions - when gathering insights from customer behaviour patterns, according to a white paper entitled 'Do you know why customers really buy?' from Allegiance. The company warns that many businesses focus on ...
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NEWS: Consumer involvement: A retail opportunity
While it is important for marketers to understand which brands are big and which are small, and to understand the extent to which consumers are committed to each, it is also necessary to understand the overall state of mind that a consumer has when deciding what to buy, according to a recent report by TNS.
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BRIEFING: Data threatens supermarket transpromo results
If supermarket loyalty scheme managers are to fully grasp the opportunity to cross-sell additional products by advertising on reward statements, data quality standards need to improve even further, according to new research paper from DSICMM. Over 40% of Britons have received a bill or statement ...
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NEWS: Differentiating loyalty schemes by customer needs
Products and services are becoming commodities, brand reputations are being controlled by consumers, and a tighter economy is reducing profit margins ever day, according to a new white paper from Carlson Marketing, which explains how businesses can still continue to earn the loyalty of their customers.
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BRIEFING: Consumers unforgiving of e-shopping errors
Nearly half (49%) of online adults who experience problems when conducting online transactions said they would switch to an online or offline competitor, or abandon a transaction entirely - a significant increase of 12 percentage points since 2007. Worryingly, 90% of British adults who have ...
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