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The Wise Marketer's marketing & customer loyalty report for the week ending September 26th, 2008...
NEWS: IBM passes Microsoft in brand rankings
Google, Apple, Amazon.com, Zara and Nintendo are among this year's top gainers in Interbrand's annual 'Best Global Brands' ranking, while financial services giants such as Merrill Lynch, Citi, and Morgan Stanley have slipped down the list.
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BRIEFING: Air Miles call centre gains recognition
In Canada, the Air Miles Reward Programme's customer care centre has earned the Silver level 'Contact Centre Employer of Choice' (CCEOC) designation after more than 600 employees from two sites in Mississauga and Toronto participated in an assessment by CCEOC Inc. Through the certification ...
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NEWS: Brand advertising model still 'upside down'
The world of advertising is in a strange and possibly bizarre condition, with MBA-laden thirty-somethings believing that the internet will change TV more than TV will change the internet, according to Jeff Einstein of digital media firm, Brothers Einstein.
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BRIEFING: Sears unveils internet-based 3D fitting rooms
Sears has partnered with My Virtual Model to unveil a new 3D visual search and e-commerce capability for the Sears.com web site, with the aim of improving the consumer's online shopping experience. The web site allows consumers to recreate an in-store shopping experience by allowing them to search ...
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NEWS: Accor launches worldwide loyalty programme
Accor has launched a new, worldwide, frequent guest loyalty programme called 'AIClub', covering many of the group's brands including some 2,000 hotels throughout 90 countries.
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BRIEFING: Car customers more satisfied with dealer service
Customer satisfaction with car dealer service has increased slightly among vehicle owners compared with 2007, due in part to a continuing increase in the proportion of maintenance-related service visits (as opposed to repair-related visits), according to the J.D. Power and Associates '2008 ...
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NEWS: Web 2.0 helps to boost branding & engagement
When it comes to consumer-facing Web 2.0 applications, community initiatives and requirements are evolving quickly, including an increased business focus on broader community participation from both internal and external audiences, according to a report on enterprise social media from Awareness Inc.
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BRIEFING: Access Rewards for prepaid card issuers
Access Rewards, a division of Access Development, has announced the expansion of its merchant-funded rewards platform to prepaid card issuers. From now onward, 20% cash-back discounts will be able to help differentiate prepaid issuers in an increasingly crowded marketplace, providing a turnkey ...
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NEWS: What makes women shoppers defect or stay loyal?
According to a poll in the latest issue of Consumers Union's ShopSmart magazine, women are most willing to switch brands of over-the-counter medications (68%), milk (67%) and eggs (67%) to save money, but only 29% would change their brand of pet food.
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BRIEFING: Sobeys launches new loyalty scheme
Sobeys has partnered with Citi Cards Canada to launch a new Club Sobeys loyalty programme, alongside a new Club Sobeys MasterCard , in stores throughout Ontario and Western Canada (including Manitoba, Saskatchewan, Alberta, and British Columbia). Club Sobeys offers a variety of ways to collect ...
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