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The Wise Marketer's marketing & customer loyalty report for the week ending September 19th, 2008...
NEWS: Banks could gain from Web 2.0, if it's done well
Retail banks can see the benefits that a more customisable and interactive internet experience based on Web 2.0 could bring, but many are still concerned about security implications, according to a report by Datamonitor.
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BRIEFING: SkyMiles mall adds 350 online merchants
SkyMiles members now can shop at more than 500 online retailers while searching and comparing some 20 million products through a new and improved SkyMiles Shopping website. At SkyMilesShopping.com, members earn up to 10 miles per US$1 spent and receive mileage bonuses and savings when they shop at ...
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NEWS: Choice steps up guest loyalty activities
Choice Hotels has been stepping up its frequent guest loyalty programme activity, providing Choice Privileges members with several new offers and travel reward options.
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BRIEFING: Harrah's Total Rewards joins Points.com
Under terms of a new multi-year agreement, Harrah's Total Rewards will become part of the Points.com network and Harrah's will also participate in Points' Global Points Exchange (GPX), a peer-to-peer loyalty currency trading platform. In addition Points will offer Total Rewards members the ability ...
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NEWS: How customer experiences relate to retention
There are several sound business reasons for the adoption of Customer Experience Management (CEM) programmes, including proven relationships between CEM and brand loyalty, increased customer retention and satisfaction, and increased sales and profits, according to a study by Aberdeen Group.
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BRIEFING: AirTran upgrades the A+ Rewards programme
AirTran has upgraded its A+ Rewards frequent flyer programme so that Elite members are allowed to upgrade to business class at the gate starting 40 minutes prior to departure, regardless of fare class purchased and based on availability. Up to one extra passenger may be upgraded if the flight is ...
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NEWS: Upromise offers loyalty card-linked eCoupons
Upromise's new eCoupons aim to make finding and redeeming grocery savings easier for consumers through a nationwide paperless coupon programme, including consumer brands such as Aquafina FlavorSplash, Charmin, Huggies and Spray 'n Wash, through some 21,000 grocery and drug retailers across the US.
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BRIEFING: Comarch loyalty conference examines IT solutions
From 6th to 7th November 2008, the Comarch Loyalty Conference 2008 in Dresden, Germany, will address the retail, banking, fuel retail, and airline industries and provide a forum for the exchange of ideas about customer loyalty programmes. Apart from presentations on the general features and ...
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NEWS: Mobile marketing success depends on rewards
Most of the UK's consumers now believe that the growth of mobile advertising is inevitable, but there are conditions attached to its acceptance, according to research commissioned by mobile marketing technology firm Velti.
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BRIEFING: Loyalty & Engagement summit to examine the cost
From 17th to 19th November 2008, the Customer Engagement and Loyalty Summit in Florida, USA, will examine the issue of how businesses are missing an opportunity to save thousands of marketing dollars by engaging and retaining their customers. The summit will focus on cost saving strategies to: ...
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FEATURE: Excellence is everywhere
As I travel the world discussing loyalty, it's not uncommon to be asked: Which countries are the most advanced in loyalty marketing? My answer has always been the same: there are no great countries, just great companies... - When I first became completely involved in loyalty marketing back in the ...
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