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The Wise Marketer's marketing & customer loyalty report for the week ending October 10th, 2008...
NEWS: 2008 holiday shopping trends begin to emerge
With economic woes in the national news headlines, the number of consumers who plan to spend less during this year's holiday season has already increased since August, according to a survey of 3,000 internet-using adults by Burst Media.
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BRIEFING: Creditz digital currency arrives on mobile platform
CEO America, the exclusive US licensee of the Creditz digital promotional currency, has integrated the currency and its micro-payment and loyalty system into a new mobile platform. The new Mobile Digital Payment platform (MDP) gives Creditz account holders direct access to the benefits of Creditz ...
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NEWS: Five tips for targeted web-based marketing
While customer acquisition and retention are harder than ever before, many organisations could effectively use web-based marketing techniques to reach, retain and build loyalty among customers, according to a new report by the Conference Board.
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BRIEFING: Citibank says thanks a million to loyal customers
Citibank is thanking its customers a million times over for opening cheque accounts, via a new 'Thanks-A-Million' sweepstake, which promises to give out a total of 5 million loyalty points to 16 lucky winners. Until 30th November 2008, new cheque account holders enrolled in Citi's ThankYou ...
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NEWS: Report assesses CRM's ability to increase sales
The past three years have seen a great deal of consolidation in the CRM industry, with some of the large CRM players being acquired by even larger software development companies, while the divide between ERP firms and CRM firms has closed, according to the new 'CRM Market Assessment 2008' report by Key Note, available from Research and Markets.
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BRIEFING: Nectar runs rewarding contest for Dido fans
Hip Digital Media, Nectar, and RCA Label Group have announced the launch of an exclusive music campaign with international music artist, Dido, via the online Nectar Music Store. Nectar cardholders who download the free album track 'Look No Further' from the Nectar Music Store between 1st and ...
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NEWS: Scotiabank launches hockey rewards credit card
Scotiabank, the official bank of the Canadian National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) have launched a new ScotiaHockey Visa card with a ScotiaHockey Rewards programme, aiming to help Canadian fans support the national sport.
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BRIEFING: Who won the 2008 eMarketing Excellence Awards?
ExactTarget, a provider of on-demand email and one-to-one marketing solutions, has announced the winners of the 2008 eMarketing Excellence Awards in a special programme at Conseco Fieldhouse. Nine awards were presented to winners including Rewards Network, Microsoft Office Live, The Scotts ...
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NEWS: How cause-related marketing increases sales
Cause-related marketing could dramatically increase sales for consumer brands with increases of up to 74% being observed, according to the '2008 Cone/Duke University Behavioural Cause Study'.
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BRIEFING: Best Buy Canada's new loyalty credit card
Best Buy Canada, a retailer and e-tailer of consumer electronics, has partnered with Chase Card Services to launch a rewards-based Visa credit card called the Best Buy Reward Zone Visa card. The card rewards customers with loyalty points when purchases are made at any Canadian Best Buy store ...
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