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The Wise Marketer's marketing & customer loyalty report for the week ending October 31st, 2008...
NEWS: Survey identifies barriers to banking loyalty
A survey from Secure Identity Systems and Harris Interactive reveals that more than half of bank customers who are worried about the current state of their bank are concerned that their money and identity are not safe.
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BRIEFING: High SMS advert recall rates observed
The 2008 Mobile Response Survey , sponsored by HipCricket, has found that mobile/SMS marketing recall rates were extremely high compared to other forms of media. Of the respondents who received mobile marketing messages within the past year, more than half recalled at least one brand. Further ...
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NEWS: Where will consumers spend most in the downturn?
A new study from Acxiom analyses consumer shopping behaviour and attitudes in today's difficult economic times.
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BRIEFING: Etihad sponsors multi-sports venue in Australia
Etihad Airways has signed a deal that will see the famous Telstra Dome in Melbourne re-named from early next year as the Etihad Stadium. The 55,000 capacity stadium, opened in 2000, is a multi-purpose sports and entertainment stadium in the Docklands precinct of Melbourne, which caters for both ...
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NEWS: E-consumers prefer mobiles to PCs, study finds
A new survey from IBM reveals that that over 50% of consumers would swap internet usage on a PC for their mobile device - a finding which appears to validate the recent growth of mobile advertising and marketing techniques.
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BRIEFING: Refunds if targeted messaging doesn't deliver
Visible Customer is rolling out a "Not One Red Cent Guarantee" - a performance and accountability programme that provides guaranteed results for auto dealers. Dealers who engage with Visible Customer must realise a pre-determined increase in incremental gross profits attributable to Visible ...
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NEWS: Customer service overshadows price in Canada
Customer service still overshadows price for car and home insurance policies in Canada, according to a new study by JD Power and Associates.
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BRIEFING: DIY stores track customers for behaviour analysis
Rautakesko, which operates in the Nordic and Baltic countries, Russia and Belarus, and the fifth biggest DIY business in Europe, is using a WiFi-based system for retail store customer behaviour analysis. The system, using Real-time Location System (RTLS) technology from Ekahau to capture data on ...
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NEWS: Consumers talk more about bad experiences than good
As the credit crunch deepens, consumers are becoming increasingly intolerant of poor customer care, and are more likely to tell others about poor treatment.
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BRIEFING: No blackout dates for Marriott Rewards members
From 15 January 2009, Marriott Rewards is dropping blackout dates; members will be able to redeem points for free nights at 2,900 hotels every day of the year. According to Ed French, senior vice president at Marriott Rewards, in today's world of travel rules and regulations, people are looking ...
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