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The Wise Marketer's marketing & customer loyalty report for the week ending October 24th, 2008...
NEWS: Electronic couponing guidelines announced
The Institute of Sales Promotion has launched a series of electronic coupon guidelines with a focus on print-at-home coupons in order to inform marketers of the best practice for distribution of coupons over the internet.
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BRIEFING: Reward programme diverts material from landfill
Canadian Tire, with support from the Ontario Power Authority, is rewarding Ontarians for recycling their used air conditioners, dehumidifiers and halogen lamps. The Rewards for Recycling programme takes place at Canadian Tire stores across Ontario on two weekends in October. Residents who return a ...
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NEWS: Prepaid incentive cards for businesses from AEIS
AEIS has simplified its reward process with a web site that offers an array of prepaid gift cards for businesses that manage and implement their own sales incentives, employee reward and recognition, and corporate incentive programmes.
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BRIEFING: Citgo fuel centres to accept FuelLinks rewards
Citgo Petroleum is offering the FuelLinks fuel reward programme to more than 4,000 Citgo-branded fuel centres in 28 eastern US states, and plans to make it available to more. Citgo is the first major fuel supplier to accept FuelLinks rewards with the option to issue rewards on purchases through ...
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NEWS: Toys'R'Us launches new loyalty programme
Just in time for the Holiday shopping rush, Toys'R'Us has launched a new loyalty membership programme, Rewards'R'Us, to thank its best and most frequent customers.
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BRIEFING: Tour company launches loyalty and referral programme
Go Ahead Tours, specialising in cultural discovery through guided tours and global journeys, has launched a new referral incentive programme offering travellers significant savings on tours and cash rewards. In the new programme, existing Go Ahead customers are eligible to receive a US$250 ...
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NEWS: How positive experience beats clever marketing
A new study from Satmetrix examines the financial impact of positive and negative customer word of mouth.
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BRIEFING: Springbok's personal messages for prepaid cards
To enhance the impact of its prepaid MasterCard cards and Visa prepaid card programmes, the motivation and reward company Springbok Services has launched customised messaging options for its corporate clients. Personalised programme Messaging enables clients to communicate with card recipients in ...
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NEWS: Banks must monitor engagement to keep customers
An Allegiance 'Pulse of America' survey reveals that Washington Mutual and Wachovia experienced steep declines in customer engagement prior to the recent buy-outs.
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BRIEFING: Travelocity introduces School Rewards
Travelocity, with school fundraising provider, schoolPAX, has launched Travelocity School Rewards. Each time a family books a trip through the programme, the school of their choice is eligible through schoolPAX to earn cash back toward programmes where money is needed most, whether it's for new ...
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