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The Wise Marketer's marketing & customer loyalty report for the week ending October 17th, 2008...
NEWS: Report identifies latest barriers to online buying
By failing to properly plan their e-commerce strategies, the UK's retailers may be losing out on a total of more than £2.3 billion in online revenue each year, according to a report produced by Verdict Consulting for Webloyalty.
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BRIEFING: PayBack reports successful Olympic campaign
The 'Gold Medal Points' campaign run by the German coalition loyalty programme, PayBack, during the Olympic Games in Beijing has been the most successful cross-partner campaign so far in the history of the programme. For the first time, customers were able to collect 15-fold points, which in ...
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NEWS: Multiple loyalty cards on a single mobile phone
NTT Communications Corporation (NTT Com) has developed a system that can securely integrate the reward cards of more than 100 retailers into a single mobile phone.
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BRIEFING: UK cash-back network grows 300% in one year
UK cash back shopping network operator, eDeals UK, has changed its name as it starts to expand operations internationally. After reporting 300% growth in the past 12 months, eDeals UK has rebranded as V A C Media. The company is best known in the UK for its network of 180 sites led by ...
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NEWS: Case study: Growing indirect customer relationships
Packard Bell has implemented a loyalty programme to consolidate and strengthen its long-term customer relationships, establishing direct relationships with customers who bought computers from bricks-and-mortar and online retailers.
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BRIEFING: eBucks to focus on FNB customer acquisition
South African loyalty programme, eBucks, has stepped up its operation to include a focus on acquisition for its biggest partner, First National Bank (FNB). Rewards programmes are typically focused on driving customer retention and activity and eBucks has an enviable track record in this regard ...
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NEWS: Fly Buys targets SMEs in New Zealand
After 12 years and more than half a billion dollars in rewards, Fly Buys is launching Fly Buys for Business, a programme designed for the small to medium sized businesses market.
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BRIEFING: Nectar optimises its conversion of web browsers
UK loyalty programme, Nectar, is using Interwoven's Optimost to optimise the efficiency of its web site, converting more browsers into transactions. Nectar's web site has many objectives: visitors can register for the programme, check their statements, opt in to bonus point offers and also spend ...
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NEWS: The impact of high oil prices on FFPs
A white paper from Carlson Marketing examines how the anticipated rise in fuel prices (IATA estimates to some 36% of operating costs) will affect how FFPs are run.
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BRIEFING: Fly Buys cards to support cancer charity
Loyalty New Zealand, operator of New Zealand's Fly Buys programme, is contributing to The New Zealand Breast Cancer Foundation by donating NZ$0.50 (approx. US$0.30) for every pink Fly Buys card ordered during Breast Cancer Awareness Month in October. New Fly Buys Members and those updating their ...
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