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The Wise Marketer's marketing & customer loyalty report for the week ending November 14th, 2008...
NEWS: List abuse on the increase again
DQM Group's annual report into contact list abuse has revealed a fresh increase in misuse following an improvement between 2006 and 2007.
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BRIEFING: Customer-driven marketing could aid wine clubs
Direct sellers of wines could be missing out on a fortune in sales by simply failing to talk to customers when they are ready to buy, according to data expert Jon Epstein, managing director for the UK-based data analytics company R-Cubed. Speaking at a recent International Wine Clubs Association ...
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NEWS: Goldpoints Plus members donate carbon offsets
Following its 'carbon offset' campaign earlier in 2008, Carlson Hotels Worldwide has reported that the initiative generated sufficient donations from members of its Goldpoints Plus frequent guest programme to offset some 340,436 pounds of carbon dioxide emissions.
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BRIEFING: Vesdia signs several new merchant partners
Vesdia, a provider of partnership marketing and merchant network services, has announced the addition of several new brands to its merchant portfolio, including Claim Jumper Restaurants, Dale and Thomas Popcorn, Gaiam, Mori Luggage & Gifts, Puritan's Pride Vitamins, and The North Face. These ...
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NEWS: Hotel loyalty schemes 'usually improve income'
While the benefit of hotel marketing expenditure depends in part on the hotel's market segment and on the type of expenditure involved, the offering of frequent guest loyalty programmes usually improves hotel income, according to an article published by the Cornell Hospitality Quarterly.
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BRIEFING: Sodexo launches retail gift card rewards platform
Sodexo, a US-based food service and facilities management firm, has announced the launch of its new gift card rewards programme, which aims to recognise, reward and motivate employees, clients and customers. The move marks the first offer in North America by Sodexo's global Service Vouchers and ...
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NEWS: Loyalty concepts designed to succeed in 2009
During the undoubtedly slow economy of the next twelve months, it is likely to be the supermarkets, mobile phone operators, and DIY retailers that will be best placed to use their loyalty programmes to retain and develop their customers, according to research by GI Insight.
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BRIEFING: HHonors to offer CruisesOnly redemptions
Hilton HHonors members can now use their frequent guest loyalty points to embark on cruises, thanks to a new alliance with US-based cruise agency, CruisesOnly. HHonors members can redeem points for e-certificates for more than 6,500 cruises worldwide, in the following increments: 120,000 HHonors ...
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NEWS: Five brand-building strategies for 2009
As 2008 comes to a close and advertisers and media agencies get ready to set their budgets for 2009, there is increasing evidence that online (digital) advertising will continue to grow at a double-digit pace throughout 2009, according to the Interactive Advertising Bureau (IAB) of Canada.
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BRIEFING: SaaS loyalty scheme for small businesses launches
Gift cards and loyalty programmes offer a simple and usually profitable way to acquire and retain customers, but many small and medium-sized businesses have not yet taken advantage of these techniques because of the costs and technological complexities perceived to be involved. However, a new ...
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