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The Wise Marketer's marketing & customer loyalty report for the week ending December 1st, 2008...
NEWS: Customer engagement seen as key to survival
Only half of companies agree that the global economic crisis has caused them to place greater focus on customer engagement, according to the third annual 'Online Customer Engagement Report' from cScape and E-Consultancy.
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BRIEFING: Consumers say they'll buy gift cards in downturn
According to the fifth annual Gift Card Study conducted by Nanos Research on 1000 Canadian adults (sponsored by Givex), despite the economic crunch, consumers say they will still be buying gift cards at a time when every purchase counts. Some six in ten of those in their forties see themselves ...
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NEWS: Strategies for channel loyalty & reward schemes
The relationship between vendors and their partners is coming under increased scrutiny, and the new paradigm in multi-channel sales is to move beyond the simplistic 'cash for sales' approach, toward channel loyalty programmes where vendors can offer more attractive incentives that focus on areas of strategic importance, according to a white paper from RewardStream.
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BRIEFING: Few companies acting on customer feedback
According to a customer feedback benchmarking study by Customer Champions, research among large European companies has shown that, while 95% of large organisations collect customer feedback and 50% believe that they have successfully communicated their findings internally, only 30% of companies ...
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BRIEFING: Jet Airways partners with United Airlines
Indian international airline, Jet Airways, has announced the formation of a frequent flyer partnership with United Airlines. Through the new partnership, Jet Airways' JetPrivilege frequent flyer programme members can earn and redeem JPMiles on United Airlines' entire global network, while United ...
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NEWS: Retailers to react to consumers' value demands
As the UK economy continues to decline, retailers are using new techniques to react more quickly to their customers' changing expectations, according to Gary Topiol, managing director for customer management firm Empathica.
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BRIEFING: Marriott Rewards signs up 30 millionth member
Marriott Rewards (which was originally called Marriott's Honored Guest ) has recently turned 25, and now has some 2,900 participating hotels in 65 countries, along with 30 million members. Marriott International hotels around the world celebrated the anniversary (on 14th November 2008) by ...
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BRIEFING: Accor launches worldwide loyalty programme
Now available in more than 2,000 hotels in 90 countries, the new frequent guest loyalty programme from Accor Hospitality allows frequent guests to earn loyalty points at Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, Ibis and All Seasons Hotels. The programme is entirely web-based ...
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NEWS: How Nectar governs member data quality
The UK-based loyalty services company, Loyalty Management Group (LMG), develops, owns and operates various retail customer loyalty programmes (including Nectar), has employed software from Trillium Software to help ensure the accuracy of contact details for Nectar points collectors.
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NEWS: Extra rewards set to drive 2008 holiday sales
While the retail community braces for flat or slightly lower retail spending this holiday season, some retailers can expect to benefit from savvy shoppers taking full advantage of credit and debit card reward programmes that offer rich incentives, with shopping dollars going to those merchants that provide high-value offers, according to Vesdia Corporation.
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BRIEFING: iPoints launches its own points-based MasterCard
UK-based online coalition loyalty programme, iPoints, has announced a new MasterCard-based rewards credit card in partnership with Halifax. The new iPoints MasterCard allows cardholders to earn double iPoints for all purchases for the first three months (and then 1 iPoint for every £1 spent ...
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BRIEFING: Which rewards will be popular this holiday season?
The holiday season is the right time for rewarding customers and employees with anti-stress products and services, according to loyalty services firm, Circles. "Especially now, as the economic crisis is making this holiday season even more challenging for people, giving gifts that help relieve ...
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NEWS: Focus on experience means competitive advantage
Companies that have better customer experience management capabilities, along with a strong customer orientation, enjoy a distinct competitive advantage, according to the results of a survey by SAS and Peppers & Rogers Group.
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BRIEFING: Service causes more customer churn than price
Customer service has again been ranked above price as a global driver of customer churn, according to Accenture's fourth annual study on customer service satisfaction, entitled 'High Performance in the Age of Customer Centricity' . Two-thirds (67%) of survey respondents reported moving their ...
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BRIEFING: E-shopping loyalty scheme to support UNICEF
Give4Free, a charity reward programme set up by loyalty provider Reward, has announced that members will now be able to donate their loyalty points to global children's support organisation, UNICEF. This means that cash-poor consumers can also donate to UNICEF without having to spend their own ...
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