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The Wise Marketer's marketing & customer loyalty report for the week ending November 24th, 2008...
NEWS: Asian hotel growth presents loyalty opportunities
The frenzied and ongoing expansion of big-brand hotel chains in Asia presents a massive opportunity for frequent guest programmes (FGP) in the region, according to a white paper from loyalty agency ICLP.
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BRIEFING: Jet Airways offers India-London mileage bonus
In India, Jet Airways' JetPrivilege frequent flyer programme has begun to offer its members who travel on the Mumbai/Delhi-London sectors (for return trips only) the chance to earn Double JPMiles between until 15th January 2009. The Double JPMiles offer is available for flights booked in First ...
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BRIEFING: Marketers encouraged to think psychologically
Valassis has recently commissioned Marco Bertini, Professor of Marketing at London Business School, to research the psychological impact of promotions on consumers, to help marketers make more of their marketing spend. According to Bertini, "Marketers often take a narrow view of the benefits of ...
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NEWS: Women's holiday purchase drivers for 2008
Female consumers will be key marketing targets this holiday season, as they help to spread deals and coupons at a time when consumers are seeking to spend less, according to research from women's social network SheSpeaks.
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BRIEFING: Corporates offered flying incentive scheme
In the US, aviation firm Pilot Journey has launched a new Corporate Rewards and Incentives programme, offering businesses the chance to give the gift of flight whenever a team member or customer needs to be rewarded. For the cost price of US$119, the recipient of the Discovery Flight Gift ...
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BRIEFING: Book examines customer engagement tactics
Loyalty experts from Allegiance, J.D. Power & Associates, Peppers & Rogers Group, CustomerThink, and others have recently compiled a book examining the critical nature of engagement as the new business battleground. The new book, entitled 'Engagement: Winning the Battle for Customer Hearts and ...
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NEWS: Is behavioural science a key to luxury loyalty?
Although the luxury car market has historically been considered 'recession proof', the current economic crisis has sent many makers' sales plummeting, with Mercedes Benz, BMW and Lexus all reporting losses in September and October 2008, according to MicroMass Communications.
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BRIEFING: WOM and social media ethics guidelines reviewed
The Word Of Mouth Marketing Association (WOMMA) has announced its annual review of the WOM and Social Media Ethics Code (see ), as well as the Living Ethics Project . The association's existing Ethics Code, adopted in 2005, aims to guide brands and marketers in developing and executing ethical ...
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BRIEFING: How holiday cards can help build client loyalty
Recent research in the US by Hallmark Business Expressions found that business holiday cards are the most popular form of communication between businesses and their customers during the holiday season, and that customers enjoy and appreciate this kind of personal connection. Hallmark's consumer ...
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NEWS: UK's discount supermarkets benefit from downturn
The latest TNS Worldpanel grocery market share figures for the UK (for the 12 weeks ending 2nd November 2008) underline the way in which the economic downturn is impacting grocery shares, according to Ed Garner, director of research for TNS Worldpanel.
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BRIEFING: Small non-profits turning to affinity credit cards
Squeezed by an economy in turmoil, small non-profit organisations have been discovering a new twist on the old affinity credit card model to help them raise cash, according to affinity card provider CardPartner. Although affinity credit cards pay non-profits a fee for each new account, plus an ...
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BRIEFING: Consumers even less satisfied with car rentals
As consumers and the travel industry face increasing financial pressures, customer satisfaction with renting cars at airports has declined considerably for a second consecutive year, according to the J.D. Power and Associates 2008 Rental Car Satisfaction Study . Overall satisfaction declined ...
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NEWS: How 'digital diseases' are damaging e-retailers
If used effectively, the digital space can be a powerful retail platform that builds lasting customer relationships and generates incremental sales but, with so many e-commerce systems having significant flaws, too many customer experiences - and therefore relationships - are being damaged, according to a white paper by digital marketing firm Delvinia.
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BRIEFING: Creditz to reward most friendly consumers
CEO America says that from next month it intends to additionally pay consumers to log into its Creditz web site and also to enter authorised Creditz merchant web sites. By joining Creditz and filling out a survey, users have 200 Creditz added to their account immediately but, from December 2008 ...
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BRIEFING: Virgin Media seeks more loyalty through NPS
UK entertainment and communications company, Virgin Media, is to implement Satmetrix's Net Promoter Score (NPS) programme to measure the strength of its customer relationships. It has asked Satmetrix to deploy an operational Net Promoter programme to collect and analyse customer comments whilst ...
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