 |
The Wise Marketer's marketing & customer loyalty report for the week ending November 21st, 2008...
NEWS: Women's holiday purchase drivers for 2008
Female consumers will be key marketing targets this holiday season, as they help to spread deals and coupons at a time when consumers are seeking to spend less, according to research from women's social network SheSpeaks.
... read more
BRIEFING: Corporates offered flying incentive scheme
In the US, aviation firm Pilot Journey has launched a new Corporate Rewards and Incentives programme, offering businesses the chance to give the gift of flight whenever a team member or customer needs to be rewarded. For the cost price of US$119, the recipient of the Discovery Flight Gift ...
... read more
BRIEFING: Book examines customer engagement tactics
Loyalty experts from Allegiance, J.D. Power & Associates, Peppers & Rogers Group, CustomerThink, and others have recently compiled a book examining the critical nature of engagement as the new business battleground. The new book, entitled 'Engagement: Winning the Battle for Customer Hearts and ...
... read more
NEWS: Is behavioural science a key to luxury loyalty?
Although the luxury car market has historically been considered 'recession proof', the current economic crisis has sent many makers' sales plummeting, with Mercedes Benz, BMW and Lexus all reporting losses in September and October 2008, according to MicroMass Communications.
... read more
BRIEFING: WOM and social media ethics guidelines reviewed
The Word Of Mouth Marketing Association (WOMMA) has announced its annual review of the WOM and Social Media Ethics Code (see ), as well as the Living Ethics Project . The association's existing Ethics Code, adopted in 2005, aims to guide brands and marketers in developing and executing ethical ...
... read more
BRIEFING: How holiday cards can help build client loyalty
Recent research in the US by Hallmark Business Expressions found that business holiday cards are the most popular form of communication between businesses and their customers during the holiday season, and that customers enjoy and appreciate this kind of personal connection. Hallmark's consumer ...
... read more
NEWS: UK's discount supermarkets benefit from downturn
The latest TNS Worldpanel grocery market share figures for the UK (for the 12 weeks ending 2nd November 2008) underline the way in which the economic downturn is impacting grocery shares, according to Ed Garner, director of research for TNS Worldpanel.
... read more
BRIEFING: Small non-profits turning to affinity credit cards
Squeezed by an economy in turmoil, small non-profit organisations have been discovering a new twist on the old affinity credit card model to help them raise cash, according to affinity card provider CardPartner. Although affinity credit cards pay non-profits a fee for each new account, plus an ...
... read more
BRIEFING: Consumers even less satisfied with car rentals
As consumers and the travel industry face increasing financial pressures, customer satisfaction with renting cars at airports has declined considerably for a second consecutive year, according to the J.D. Power and Associates 2008 Rental Car Satisfaction Study . Overall satisfaction declined ...
... read more
NEWS: How 'digital diseases' are damaging e-retailers
If used effectively, the digital space can be a powerful retail platform that builds lasting customer relationships and generates incremental sales but, with so many e-commerce systems having significant flaws, too many customer experiences - and therefore relationships - are being damaged, according to a white paper by digital marketing firm Delvinia.
... read more
BRIEFING: Creditz to reward most friendly consumers
CEO America says that from next month it intends to additionally pay consumers to log into its Creditz web site and also to enter authorised Creditz merchant web sites. By joining Creditz and filling out a survey, users have 200 Creditz added to their account immediately but, from December 2008 ...
... read more
BRIEFING: Virgin Media seeks more loyalty through NPS
UK entertainment and communications company, Virgin Media, is to implement Satmetrix's Net Promoter Score (NPS) programme to measure the strength of its customer relationships. It has asked Satmetrix to deploy an operational Net Promoter programme to collect and analyse customer comments whilst ...
... read more
NEWS: Key consumer trends for an uncertain 2009
Against a global background of citizens and businesses being shaken rudely into uncertainty by the economic crisis, Mintel has forecast the five main ways in which consumers are likely to adapt and make the best of 2009.
... read more
BRIEFING: Priority Club Rewards joins the Points exchange
IHG's loyalty programme, Priority Club Rewards , has joined Points International's Global Points Exchange (GPX) programme. This is the first time members of this and other loyalty programmes have been able to trade hotel points through the GPX marketplace. Priority Club Rewards has more than 39 ...
... read more
BRIEFING: Aeroplan encourages greener redemptions
Aeroplan members can now win 50,000 Aeroplan Miles by choosing to offset a flight or their everyday activities. They can either use their miles to offset when completing a flight reward booking online, or redeem the miles for carbon offset credits through Aeroplan's online Activities and ...
... read more
|
|
|
|
|
|
