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The Wise Marketer's marketing & customer loyalty report for the week ending November 7th, 2008...
NEWS: ExactTarget suggests e-mail marketing guidelines
ExactTarget has announced a 'Field Guide to E-mail Marketing' to help marketers improve their email marketing results by adopting a subscriber-centric marketing communication programme in which they respect their customers' preferences.
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BRIEFING: Travellers advised to 'forget loyalty, shop around'
Kayak.com, a travel search engine, has surveyed more than 1,400 users of both Kayak.com and Sidestep.com about their travel plans for the 2008 holiday season. Despite industry warnings that travel costs will continue to rise as Thanksgiving and Christmas holidays approach, more than 63% of ...
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NEWS: An American segment of retail opportunity
Wealthy African Americans are a largely untapped and widely overlooked demographic despite having US$29.8 billion in purchasing power, according to results from a newly released study.
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BRIEFING: UK daily papers offer cashback shopping scheme
Submission Technology and two UK newspapers, The Sun and News of the World , have launched a white label cashback platform to power a cashback shopping programme for their readers. The platform allows customers to save money whenever they interact with over 1,500 participating retailers. The ...
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NEWS: Luxury consumer trends for 2009 and beyond
In these troubled times, many experts predict the death of luxury, but true luxury purveyors will do what luxury purveyors have done for centuries in down cycles: execute the fundamentals as defined by customers' needs and desires, consistently and extraordinarily well.
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BRIEFING: Kroger to expand fuel discounts for the Holidays
Kroger is doubling fuel discounts on gift cards purchased in its stores until the end of the year. Gift cards for restaurants, stores and entertainment outlets purchased in Kroger stores will accumulate fuel discounts at double their purchased value, earning customers US$0.10 off for every US$50 ...
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NEWS: How loyalty kiosks can help retail relationships
Loyalty programme sign-up kiosks can help retail marketers to plan, establish, execute, and maintain a loyalty programme that's easy for consumers to join and use, and simple and affordable to manage and operate.
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BRIEFING: Travelocity offers blackout-free flight redemptions
Maritz Loyalty Marketing and Travelocity have signed an agreement that allows loyalty programme members to redeem points for the purchase of flights with no blackout dates or restrictions. With typical loyalty programmes, customers redeeming points for flights can browse online, but must call a ...
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NEWS: TGI Friday's reports loyalty scheme's success
TGI Friday's loyalty programme, Give Me More Stripes, reports that it now has more than 500,000 members.
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BRIEFING: Nordstrom offers double Rewards Points
Seattle-based fashion specialty retailer, Nordstrom, is to offer double Rewards Points for all of its credit and MOD cardholders until the end of 2008. Nordstrom customers typically earn 2 rewards points per net US$1 spent at Nordstrom using a Nordstrom credit card or MOD card. With the Double ...
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