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The Wise Marketer's marketing & customer loyalty report for the week ending June 6th, 2008...
NEWS: Social media to steal budget from online ads?
Marketers are beginning to put more of their budget aside for social media-based and viral marketing campaigns than for traditional online techniques, according to a survey conducted in advance of this year's Online Marketing and Media Show.
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BRIEFING: Parking industry gains new loyalty platform
Federal Signal Corporation's Safety and Security Systems Group has launched a turn-key loyalty platform called Platform Rewards to enable the company's clients in the transportation and parking industries to strengthen their customer relationships and drive incremental revenues. The web-based ...
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BRIEFING: New US car dealer loyalty platform launches
OneCommand, a provider of preference-based, automated multi-channel marketing solutions for the automotive industry, has added a loyalty programme platform to its existing relationship marketing offering to help identify customers in each car dealer's database who are not loyal, and to help ...
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NEWS: UK downturn starts to bite non-grocery sales
In the UK, the latest TNS Worldpanel grocery market share figures have shown a sharp contrast between grocers (which are continuing their currently robust growth) and non-grocers, which are now in decline.
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BRIEFING: Points.com enhances Amex Membership Rewards
American Express is to use Points.com's technology to support its Membership Rewards bonus points programme in order to offer enhanced capabilities, including enabling merchants to offer bonuses to specific American Express cardmembers. American Express already participates in the Points.com ...
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BRIEFING: Retirement planners offered new loyalty scheme
In the US, Securian Retirement has announced the launch of a new reward programme for retirement plan advisors, called Experience More! , offering the company's best advisors access to various additional services that are not ordinarily available to them. According to Vincent Giordano, vice ...
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NEWS: IT guidelines for more agile marketing
Why should the marketing department need a different approach to the use of technology than the finance, HR, or manufacturing departments? It's all down to processes and innovation, according to the recently published 'Guide to the Agile Marketing Department' from Marketing Improvement and Chiasma Research.
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BRIEFING: IHG rewards loyal guests with car rentals
Guests who stay three consecutive nights at any one of InterContinental Hotels Group's Staybridge Suites or Candlewood Suites extended-stay properties across the continental US and Canada until the end of July 2008 will be rewarded with a "one free weekend day" car rental certificate from Hertz ...
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BRIEFING: Advantage Rent-a-Car to offer SkyMiles
Delta Air Lines and Advantage Rent A Car have launched a new SkyMiles frequent flyer programme partnership to offer members more ways to earn miles on the road. The agreement provides mileage-earning opportunities at more than 100 Advantage car rental locations throughout the United States, and ...
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NEWS: Study reveals aspiring consumers' main motivators
While there has been a surge in interest in a demographic known as 'Aspiring Consumers', much of this attention has focused on political views rather than purchase preferences, according to research by data management firm Prospect Swetenhams and financial broker Horizon Finance, which has identified purchasing and marketing preferences for this growing consumer group.
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NEWS: What's e-commerce's role in the customer experience?
Seeing that the early hysterical claims that e-commerce would completely eclipse bricks-and-mortar retail outlets, The Wise Marketer has partnered with RSR Research to conduct a survey into the role of the e-commerce channel in providing an excellent retail customer experience.
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BRIEFING: Aeroplan to become Groupe Aeroplan Inc.
Subject to various conditions being met, Aeroplan Income Fund is proposing to reorganise into a public corporation which will be named Groupe Aeroplan Inc . On completion of the reorganisation, existing unit holders will become Groupe Aeroplan shareholders instead. The conditions include approval ...
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BRIEFING: Aloft hotels offer quadruple Starpoints
Starwood Hotels & Resorts Worldwide and Aloft Hotels (the eighth brand to join the Starwood Preferred Guest loyalty programme) are to award 8 Starpoints for every US$1 spent when registering and booking and stay at any Aloft hotel until the end of 2008. Preferred Guest members currently earn 2 ...
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NEWS: Key lessons learned from retail RFID trials
While many leading retailers are translating RFID technology into real business benefits, many others are still hesitant, often citing objections that reflect outdated or inaccurate views of the technology, according to recent research from Aberdeen Group.
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BRIEFING: Strategies for 'single purchase' customer loyalty
Four goals and strategies are presented in a white paper from US-based loyalty and CRM systems provider, Loyalty Lab, with the aim of helping businesses whose customers exhibit the so-called "one and done" spending pattern (for example, specialty catalogues, luxury suppliers and apparel ...
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BRIEFING: UK's Green Rewards scheme set to go public
The UK-based green loyalty programme, Green Rewards , which has been more than a year in planning, is set to launch on 16th June 2008. The programme will offer a web-based shopping mall containing major online retailers and over 500 ecologically-reviewed green products. Green Rewards Points ...
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