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The Wise Marketer's marketing & customer loyalty report for the week ending May 9th, 2008...
NEWS: Study confirms a lack of win-back strategies
More than half of consumers surveyed by RightNow Technologies and StollzNow Research said they had stopped buying from a company due to poor customer service, and a large number felt that the company didn't even know it had lost their business.
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BRIEFING: Jet Airways joins Asia Miles
Mumbai-based Jet Airways has joined Cathay Pacific Loyalty Programmes' Asia Miles programme as a partner. Asia Miles members can earn and redeem miles when travelling on all eligible Jet Airways flights. Similarly, Jet Airways' JetPrivilege members can earn and redeem JP Miles on eligible routes ...
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NEWS: Technology to help fulfil shoppers' real needs
The internet is driving both sales and feedback from shoppers who traditionally preferred bricks and mortar stores, according to Colin Harper of Storecheck Marketing, who explains why a lack of this kind of positive change usually represents a failure on the part of the marketing department.
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BRIEFING: MySupermarket extends iPoints partnership
UK-based grocery supermarket price comparison web site, mySupermarket.co.uk, is extending its contract with Maximiles-owned online loyalty programme iPoints.co.uk, in order to allow grocery brands to incentivise customers to earn iPoints when buying their products. These can be exchanged online ...
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NEWS: US supermarkets' loyalty participation rates
Food retailers in the US are using technology in innovative ways to remain competitive, meet consumer demands, build customer loyalty, and become more efficient, according to a report from the Food Marketing Institute.
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BRIEFING: Report examines leading loyalty scheme features
The South African research firm Razor's Edge has profiled and analysed 50 loyalty programmes from nine countries in its new Retail Loyalty programmes Around the World 2008 report. The report looks into independent coalitions, rewards programmes (points-based), and customer clubs (including ...
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NEWS: Football club adds loyalty to membership cards
The Portuguese football club 'Sporting Lisbon FC' has recently contracted loyalty agency ICLP to update and reinvent its existing club membership card to include a new loyalty platform.
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BRIEFING: Loyalty scheme fatigue reaches a new level
Over half of consumers (56%) believe that it takes too long to earn meaningful reward points, and only 25% think that the redeemable items are worthwhile, according to research from online rewards community, Pigsback.com, and loyalty management company, Reward. The research, which surveyed over ...
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NEWS: Green marketing to drive more campaigns online
Compared to the world of direct mail, the internet is likely to be home to increasing amounts of carefully targeted and environmentally-friendly marketing campaigns, according to Guy Westlake of brand marketing firm Vignette.
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BRIEFING: Nectar adds new racecourse rewards
Jockey Club Racecourses, which owns racecourses including Cheltenham, Aintree and Epsom, has become the latest Nectar rewards redemption partner, allowing cardholders to spend their Nectar points for tickets to racing events. A free grandstand admission ticket for one adult (for a single specified ...
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