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The Wise Marketer's marketing & customer loyalty report for the week ending May 30th, 2008...
NEWS: Customer retention is vital to e-retail survival
Repeat business is an increasingly important opportunity for e-retail marketers to increase their revenues and bottom line profits, and e-mail techniques for boosting loyalty are now critical, according to the quarterly MarketLive Performance Index which examined the performance of almost 100 online retailers.
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BRIEFING: Can marketers differentiate through feedback?
According to Confirmit, at its recently held conference in London, UK, during the past three years there has been a 60-fold increase in the number of Customer Experience vice president positions in the UK's top 500 companies - a change that comes as companies try to differentiate themselves by ...
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BRIEFING: Budget passes US$3m in business rebates
Budget Rent A Car reports that it has awarded members of the Budget Business Programme more than US$3 million in rebates since the programme was introduced in May 2005. Designed for small and mid-sized businesses that spend up to US$50,000 per year on car rentals, the Budget Business programme ...
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NEWS: Are personal relationships the best model for loyalty?
A white paper from Ipsos MORI Loyalty has studied the extent to which the metaphor of personal relationships can be applied to interactions between individual consumers and companies, focusing on the customer relationship from the viewpoint of the customer rather than the supplier.
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BRIEFING: Borders' concept store to pamper customers
The US-based bookseller Borders is to open a 25,000 square foot concept store in Baton Rouge, in the Mall of Louisiana's newly constructed open-air wing, The Boulevard. The store will be one of 14 concept stores that Borders will open during 2008. Borders concept stores bring together digital and ...
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BRIEFING: GSN reports success of loyalty-based ads
The Grocery Shopping Network's (GSN) proprietary personalisation engine, launched in May 2005, now claims to be providing more than 7 million household-specific adverts each week for clients including Giant Food Stores of Carlisle, Kings Supermarkets, Niemann Foods, Ukrop's, and others. Its ...
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NEWS: Gift cards gain greater consumer popularity
Birthdays are at the top the list of occasions to give gift cards, leading consumers to buy more gift cards all year round, according to a survey commissioned by gift card provider First Data.
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BRIEFING: Bank of Montreal reveals its top 10 rewards
Since 1992, BMO Bank of Montreal reports that its customers have earned enough Air Miles to fly from British Columbia to Nova Scotia more than 250,000 times, take 67,500 trips from Ontario to Australia, or redeem for 621,000 Apple iPod Shuffles. The top ten items (most popular first) redeemed ...
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BRIEFING: United & Jet Airways sign FFP partnership
United Airlines and Jet Airways are to offer a code sharing service, significantly expanding the number of flights available to customers of both carriers to travel between the US and India. United's Mileage Plus and Jet Airways' JetPrivilege members will also be able to accrue and redeem frequent ...
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NEWS: Could brand clubs be the future of customer loyalty?
Loyalty schemes have proven to be a success in the UK, with the number of programmes having increased two and a half times in the past ten years, according to industry analysts. However, research from Arvato Loyalty Services suggests that the future of the loyalty industry might lie in brand clubs.
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BRIEFING: Loyalty Lab partners with Equifax for better CRM
Loyalty Lab and Equifax Database Services have formed a strategic partnership to give consumer brand marketers expanded CRM solutions. Financial services and travel and retail clients, among others, gain access to the combined strength of Loyalty Lab's technology and Equifax's data and marketing ...
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BRIEFING: City payment card offers instant rewards
Parcxmart Technologies and the City of Fort Lauderdale have signed a five year contract to issue the Fort Lauderdale City Card, beginning late this summer and powered by Parcxmart. It is hoped that the card may grow into a regional programme throughout southern Florida. The card is said to be ...
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NEWS: Loyalty data drives the most relevant offers
When it comes to directing targeted and relevant offers to customers, retail sectors currently fare better than financial services, and this finding correlates strongly with the penetration of loyalty programmes - which are often the main vehicle for understanding customers' value and spending patterns - according to a research report by GI Insight.
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BRIEFING: Survey to uncover retail customer loyalty needs
The Wise Marketer and Aberdeen Group would like you to help, having partnered to conduct a large-scale Customer Loyalty Benchmark survey, examining the customer loyalty needs of retailers, and factors that contribute toward long-term customer relationships and customer advocacy. In return for ...
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BRIEFING: Givex launches SKU-based loyalty platform
Givex has launched an SKU loyalty programme at the Restaurant Association Show in Chicago, USA. An enhancement to Givex's current Points-to-Dollar loyalty programme in which loyalty card holders earn points with every purchase, the new programme allows merchants to reward customers for purchasing ...
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