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The Wise Marketer's marketing & customer loyalty report for the week ending May 8th, 2008...
NEWS: Technology to help fulfil shoppers' real needs
The internet is driving both sales and feedback from shoppers who traditionally preferred bricks and mortar stores, according to Colin Harper of Storecheck Marketing, who explains why a lack of this kind of positive change usually represents a failure on the part of the marketing department.
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BRIEFING: MySupermarket extends iPoints partnership
UK-based grocery supermarket price comparison web site, mySupermarket.co.uk, is extending its contract with Maximiles-owned online loyalty programme iPoints.co.uk, in order to allow grocery brands to incentivise customers to earn iPoints when buying their products. These can be exchanged online ...
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NEWS: US supermarkets' loyalty participation rates
Food retailers in the US are using technology in innovative ways to remain competitive, meet consumer demands, build customer loyalty, and become more efficient, according to a report from the Food Marketing Institute.
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BRIEFING: Report examines leading loyalty scheme features
The South African research firm Razor's Edge has profiled and analysed 50 loyalty programmes from nine countries in its new Retail Loyalty programmes Around the World 2008 report. The report looks into independent coalitions, rewards programmes (points-based), and customer clubs (including ...
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NEWS: Football club adds loyalty to membership cards
The Portuguese football club 'Sporting Lisbon FC' has recently contracted loyalty agency ICLP to update and reinvent its existing club membership card to include a new loyalty platform.
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BRIEFING: Loyalty scheme fatigue reaches a new level
Over half of consumers (56%) believe that it takes too long to earn meaningful reward points, and only 25% think that the redeemable items are worthwhile, according to research from online rewards community, Pigsback.com, and loyalty management company, Reward. The research, which surveyed over ...
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NEWS: Green marketing to drive more campaigns online
Compared to the world of direct mail, the internet is likely to be home to increasing amounts of carefully targeted and environmentally-friendly marketing campaigns, according to Guy Westlake of brand marketing firm Vignette.
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BRIEFING: Nectar adds new racecourse rewards
Jockey Club Racecourses, which owns racecourses including Cheltenham, Aintree and Epsom, has become the latest Nectar rewards redemption partner, allowing cardholders to spend their Nectar points for tickets to racing events. A free grandstand admission ticket for one adult (for a single specified ...
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NEWS: UK search marketing activity set to boom
The search engine marketing industry is still alive and well - even buoyant - with the majority of companies reporting plans to increase their budgets for both paid search and natural search in 2008, according to a report by E-Consultancy and Neutralise.
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BRIEFING: Air China & AirPlus offer new payment option
The travel payment provider AirPlus International has partnered with Air China to launch the 'Air China AirPlus Company Account', which provides the airline's corporate customers with a new travel payment option for national and international Air China flights. The account will be officially ...
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BRIEFING: Virgin HealthMiles opens e-shopping rewards mall
Members of the Virgin HealthMiles health rewards programme can earn rewards by shopping at an online HealthMiles Rebate Centre provided by Mall Networks. They can shop at over 500 merchants and will receive rebates in the form of HealthCash, the currency of the HealthMiles programme. Virgin ...
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