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The Wise Marketer's marketing & customer loyalty report for the week ending May 23rd, 2008...
NEWS: LoyaltyMatch launches non-profit online fundraiser
LoyaltyMatch.com, an online marketplace for loyalty programme miles and points collectors, is now helping non-profit causes on both a national and local level to raise funds through a new service called 'LoyaltyMatch Community Commerce'.
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BRIEFING: Choice Privileges offers summer bonus points
Members of Choice Hotels International's Choice Privileges frequent guest loyalty programme who book online through the ChoiceHotels.com web site will earn 1,000 bonus points between 1st June and 14th August 2008, for qualifying stays at MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge ...
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BRIEFING: PayBack's travel web site wins praise for value
In its recent survey of 27 travel websites, the German Institute for Service Quality concluded that the Payback-Reisen.de, Start.de and Weg.de web sites offered the best value for travel purchases. The study was carried out on behalf of television magazine TV14 and analysed the service quality and ...
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NEWS: Factors influencing wealthy women's retail habits
The wealthy woman, in the US at least, is educated, employed, and controls the lion's share of spending in her household, according to a survey by the Luxury Institute, which examined what really motivates this lucrative group of consumers.
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BRIEFING: Marketer offers his clients points toward yacht cruises
Clients of the US-based marketing services and coaching franchise Business Partner can now earn points toward a pleasure cruise on the Ultra Violet (company owner Bruce Violette's 43-foot Silverton Motor Yacht in the Three Rivers area of Pittsburgh, PA). Business Partner, one of a family of brands ...
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BRIEFING: Keep The Change saves its billionth dollar
In just over two years, Bank of America's customers have used its Keep The Change savings programme to save more than US$1 billion dollars in customer round-ups and bank-matched donations. More than 8 million people have enrolled in the programme so far. When consumers sign up for the programme ...
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NEWS: Retailer's loyalty data provides clustered insights
In the US, Stop & Shop has expanded its use of the Loyalty Analytics Assortment Planner solution from Information Resources Inc (IRI) to help create more customer-centric product assortments in both Stop & Shop and Giant Food stores, using store clusters based on customer loyalty programme data.
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BRIEFING: Pentagon Pets joins Octopus Rewards
In Hong Kong, Pentagon Pets has joined the Octopus Rewards programme. Pentagon brands include Q-PETs, Red Carrot, Pets Forest, Chinchilla Land, Pets Convenience and 188 Pets Supermarket, situated throughout the city. Members can earn Reward$ at designated partners whether they pay by cash, credit ...
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BRIEFING: Wyndham Rewards awards weekly summer prizes
Throughout Summer 2008, Wyndham Worldwide is offering members of its Wyndham Rewards frequent guest programme entries into sweepstakes for weekly grand prizes including resort holidays, hotel stays throughout North America, and a full travel package to a PGA tournament. The 16 grand prizes - one ...
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NEWS: The benefits of an FFP in times of recession
The consumer experience network Hip Digital Media has conducted a survey with frequent flyer loyalty experts from Airline Information to examine the strategic aims and challenges affecting frequent flyer programmes, with one surprising finding being that many marketers feel that FFPs can be 'recession proof'.
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BRIEFING: Smarter service for Boots Advantage Card members
The UK health and beauty retailer, Boots, is to provide a natural speech self-service system for its Advantage Card customer loyalty programme, which now claims more than 15 million active card holders in the UK and Republic of Ireland. The new service will use Intervoice's Voice Portal (IVP) ...
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BRIEFING: Hilton HHonors runs summer offer with Budget
Members of the Hilton HHonors loyalty programme will be able to earn HHonors points and receive up to 20% off when they rent from Budget Rent A Car throughout Summer 2008. Members can earn up to 2,000 HHonors bonus points for renting a car at participating Budget locations in the US or Canada ...
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NEWS: Angus & Robertson launches book loyalty scheme
The Australian bookseller Angus & Robertson has launched a new customer loyalty programme called 'Angus & Robertson Rewards' using the thermochromic GraphiCard loyalty platform from Visible Results.
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BRIEFING: eBucks offers 25% rebate on Kulula flights
The South African coalition loyalty programme, eBucks, is offering its members a 25% rebate with the domestic budget airline, Kulula, for all flights booked through eBucks' online travel booking engine during May 2008 (for flights completed during May and June 2008). The rebate is credited back ...
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BRIEFING: Indian retailers need more data-based insights
Organised retailers in India will need far more than prime locations and competitive prices in order to succeed in what is becoming a fast growing but extremely competitive retail market. According to a new report from Diamond Management & Technology Consultants, entitled 'Understanding the ...
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