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The Wise Marketer's marketing & customer loyalty report for the week ending May 16th, 2008...
NEWS: Cisco rolls out new distributor rewards scheme
Cisco Systems has launched a new Distributor Rewards Programme using the Lifecycle Marketing Platform provided by on-demand loyalty software provider RewardStream, with the aim of driving distribution channel sales.
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BRIEFING: Easy Savings helps businesses with fuel costs
In the US, MasterCard is to offer small businesses automatic savings on fuel and maintenance through the addition of the Fuelman Network (a nationally recognised fuel and maintenance network) to the MasterCard Easy Savings programme. MasterCard BusinessCard cardholders enrolled in the MasterCard ...
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NEWS: Customer experiences still being mismanaged
Despite the fact that building customer loyalty through a better customer experience is high on most companies' agenda, many are failing to clearly understand customer expectations and therefore deliver what is needed and wanted, according to Strativity Group's latest Customer Experience Management Global Benchmark study.
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BRIEFING: Bonus promotion for Priority Club members
From now until the end of August, Priority Club Rewards members will earn 2,000 bonus points, 500 bonus miles or 50 bonus Air Miles reward miles on every second qualifying night at any InterContinental, Hotels & Resorts, Crowne Plaza, Hotels & Resorts, Hotel Indigo, Holiday Inn, Hotels and ...
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NEWS: Huge potential remains for debit card loyalty
Considering the proliferation and variety of loyalty and reward programmes in the financial services sector, it is surprising that debit card rewards programmes are still not very common, according to a survey report from marketing research firm Synergistics.
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BRIEFING: eBucks refunds points for failed airline tickets
Following the recent demise of Nationwide Air in South Africa, eBucks is to refund members who bought their flight tickets through its travel desk and paid for them with eBucks. According to eBucks CEO Lezanne Human: "Nationwide's decision to withdraw from the market came at the worst possible ...
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NEWS: Aeroplan aims to convert into a corporation
Aeroplan Income Fund has announced that it has received board approval to reorganise its income trust structure into a growth oriented, dividend paying, global loyalty management public corporation. The reorganisation, however, is still subject to unit holder and regulatory approvals.
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BRIEFING: Choice Privileges Rewards expands into Europe
Choice Hotels International has expanded its Choice Privileges reward programme to include over 270 Choice brand properties in Europe. Members earn 10 points per US$1 spent on qualifying stays at hotels throughout ten European countries and their territories including Belgium, the Czech Republic ...
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NEWS: 1to1 marketing to change radically by 2020
1to1 Media - the publishing arm of Peppers & Rogers Group - has taken a look ahead at what marketing will be like 12 years from now, having fielded research among 150 marketing executives for their insights into the future. The conclusion, of course, is that the process of marketing will be 'radically different' from today.
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BRIEFING: Australian bookseller unveils loyalty scheme
Australian bookseller, Angus & Robertson, has launched a customer loyalty programme. Members will earn one point for every dollar they spend in-store. When they reach 100 points, members are automatically rewarded with a Aus$5 gift voucher. The programme also gives customers the chance to win a ...
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