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The Wise Marketer's marketing & customer loyalty report for the week ending March 14th, 2008...
NEWS: Digital customer engagement wins in a downturn
The digital agency cScape has published a book on customer engagement, entitled 'Winners and Losers in a Troubled Economy', which brings together guides and tips from experts on online customer engagement strategy.
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BRIEFING: Carlson wins acclaim at the Paybefore Awards
Carlson Marketing and its clients Chrysler and the City of Chicago received two awards at the 2008 Paybefore Awards ceremony held at the 2008 Prepaid Card Expo in Las Vegas, USA. The agency won the Best Corporate Incentive programme for its Chrysler Excellence programme and the Best Claim Card ...
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BRIEFING: Assetlink buys Citat's MOM software business
Assetlink Corporation has acquired the marketing resource management (MRM) software business of Citat, a Nordic communications production company based in Stockholm, Sweden. Assetlink Corporation is headquartered in Pleasanton, California, USA, and also has offices in the UK, Sweden, Switzerland ...
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NEWS: Commoditised FFPs to find their value in data
Airline loyalty schemes have become commoditised, and are now a 'must have' defensive strategy that no longer differentiates the airline, according to a white paper from airline CRM software provider, IBS Software Services, which says that the true power of the FFP lies in its vast database.
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BRIEFING: DMA study finds email delivery rates improving
In the UK, the new 'Email Marketing Benchmarking Report' from the DMA revealed an improvement in delivery rates, suggesting a better understanding among email service providers (ESPs) of the issues surrounding deliverability. Delivery rates for Q3 2007 stood at 84% for acquisition and 88% for ...
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BRIEFING: Latest UK supermarket market share update
The latest TNS Worldpanel grocery market share figures, for the 12 weeks ending 24th February 2008 show that Morrisons' recent growth has continued with a repeat of the 11% growth rate seen last period. This has been driven particularly by increasing shopper numbers and, as a result, the share has ...
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NEWS: Retailers focus on integrating POS & loyalty
The integration of point-of-sale (POS) with multi-channel service functions, loyalty programmes, and improved payments have become the top strategic initiatives for improving retail customer satisfaction, according to a survey by Aberdeen Group.
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BRIEFING: Qatar adds more FFP sign-up kiosks at Doha
Qatar Airways has installed extra frequent flyer enrolment kiosks at Doha International Airport as part of its commitment to provide more self-service capabilities to Privilege Club loyalty members. Each of the four airport lounges now has a kiosk which allows passengers to enrol in the airline's ...
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BRIEFING: UTango launches co-branded rewards credit card
Life-stage rewards programme, UTango, has signed Alliance Data to provide co-branded credit card services to complement its rewards programme and boost members' ability to earn points and receive rewards. UTango pays members up to US$800 per year and, once married, UTango pays additional ...
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NEWS: Factors that create loyalty to online retailers
Retailers plan all year long in preparation for the final six weeks of each year, and insights into how shoppers perceive the online holiday shopping experience can help retailers decide on their strategy and even predict consumer behaviour, according to ForeSee Results.
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BRIEFING: SCTN loyalty platform gains smarter features
Phoenix Technology Holdings, the licensing and operating company for SCTN, has launched System Release 10 of its incentive solution. Some major new features are: LoyaltyCentral Mobile, which builds on the LoyaltyCentral technology platform; Stock Keeping Unit Support, which allows the platform to ...
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BRIEFING: Kampgrounds of America launches rewards card
Kampgrounds of America (KOA) has launched an online camping rewards programme, KOA Value Kard Rewards. Smart Button Associates' loyalty platform will provide KOA with the tools needed to run it. The programme will replace KOA's existing Value Kard programme, which provided 10% discounts on camping ...
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NEWS: Frequent flyers now seek miles+cash redemptions
The loyalty solutions provider Loylogic has conducted an online survey in conjunction with the 2008 Freddie Awards, and found that 94% of the 9,000 members of 60 frequent flyer programmes surveyed would like a flexible miles-plus-cash payment option when redeeming rewards.
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BRIEFING: Miller launches High Life Extras reward scheme
In the US, Miller has launched Miller High Life Extras, a points-based loyalty programme that allows consumers to earn reward points by buying specially marked bottles and cans of Miller High Life and Miller High Life Light. Each bottle or can in eligible packaging is worth 10 points. Consumers ...
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BRIEFING: UK's iPoints coalition signs up gadget seller
Drinkstuff, a provider of online gifts and gadgets, and Maximiles UK have partnered to reward Drinkstuff's customers with a range of gifts and to boost customer acquisition. The partnership involves Drinkstuff working with the Maximiles-operated iPoints.co.uk online coalition loyalty programme ...
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