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The Wise Marketer's marketing & customer loyalty report for the week ending April 4th, 2008...
NEWS: Coupon redemption decline stopped in 2007
Consumers in the US have bucked a 16-year downward trend by redeeming 2.6 billion manufacturers' coupons in 2007 - the same number that was redeemed in 2006 - according to grocery coupon processing agent CMS.
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BRIEFING: Marriott Rewards adds Clear Card for the Elite
Clear (a fast pass for airport security) and Marriott Rewards are giving Marriott Rewards Platinum Elite members a Clear Card free for a year. Marriott Rewards Gold and Silver Elite members will receive an extra month if they buy an initial 12-month enrolment. Clear is expecting to enrol as many ...
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BRIEFING: Keiningham & Aksoy to explain their 'loyalty cure'
At an event to be held in London in May, Timothy Keiningham and Lerzan Aksoy are to explore how loyal people are - and what difference it makes - and update delegates on the latest thinking, including the "Loyalty Myths" that businesses need to be mindful of, the debate on the Net Promoter Score ...
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NEWS: Time for marketers to fix the 'report spam' button?
The online marketing firm Q Interactive has published the results of its 'Spam Complainers' survey, jointly conducted with MarketingSherpa, having found some serious problems with the way in which e-mail spam complaints are handled by ISPs and marketers alike.
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BRIEFING: Communication beats pay for keeping staff loyal
When it comes to retaining employees in tough economic times, pay raises are overrated. According to the 2008 Management Action programmes (MAP) Quarterly CEO Survey conducted by Vantage Research, money isn't the "end all, be all" when it comes to employee loyalty and retention. Open ...
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BRIEFING: Customer focus initiatives are not often successful
According to a report by the Economist Intelligence Unit, "Conquering Convergence," released by Oracle, companies in the information, communications and media industries are increasingly focused on becoming more customer-centric, yet many feel poorly equipped to do so. Nearly all (92%) of the ...
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NEWS: Net Promoter shows word-of-mouth's value
Word-of-mouth is one of the most powerful and trusted marketing sources, and brand promoters may be worth more than was previously thought, according to a study by Satmetrix Systems of the financial impact of positive and negative customer word-of-mouth.
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BRIEFING: Aloha Airlines' loyalty programmes to continue
Aloha Airlines has announced that it has received US Bankruptcy Court approval to continue operating as usual and has been authorised to honour all existing reservations, take new bookings, and operate all its flights, air cargo business and ground-handling services for other airlines. Its loyalty ...
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BRIEFING: Maritz Motivation partners with OurEnergy
Maritz Motivation has partnered with OurEnergy, a global climate change solution provider, to offer carbon credits as a green employee incentive reward option for its international clients. Clients who redeem their points for certified carbon reductions can eliminate their direct and indirect ...
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NEWS: How 'transpromo' can improve on relationships
Attracting and retaining customers has never been more important to a company's bottom line and overall financial health, particularly in today's challenging economic climate, according to StreamServe's president, Chris Stone, who explains here how to use trans-promotional messaging to close the gaps between a company and its customers.
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BRIEFING: Marriott Rewards offers unplanned walk-in redemptions
Members of the Marriott Rewards frequent guest programme can now redeem points at the hotel front desk for free rooms at Marriott International hotels in the US and Canada, without planning ahead, whether to check in or extend their current stay (subject to availability). With the new redemption ...
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BRIEFING: FNB loses court battle over rewarding accounts
In South Africa, First National Bank (FNB) has announced the loss of a protracted court battle to keep its 'Million-a-Month' savings account alive. The Supreme Court of Appeal has upheld an earlier High Court ruling which prevented FNB from continuing to operate its Million-a-Month account on the ...
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NEWS: Customers seek more 'brand customisation'
The convergence of two branding trends has converted into an increased consumer desire for more customised product and service offerings, according to Robert Passikoff, president of Brand Keys Inc.
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BRIEFING: Consumers value security more than rewards online
Consumers value payment security and payment choice more than rewards when making purchases online, according to a study by Jupiter Research and online payment service PayPal. When consumers are confronted with two merchants that offer the same product at the same price, the two most influential ...
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BRIEFING: LINDA extends PayBack partnership 'indefinitely'
The existing partnership between LINDA pharmacies and the German coalition loyalty programme, PayBack, is to continue, having been extended "indefinitely". According to Wolfgang Simons, president of the Marketing Association of German Pharmacists (which created the LINDA brand of pharmacies) ...
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