 |
The Wise Marketer's marketing & customer loyalty report for the week ending March 28th, 2008...
NEWS: E-mail customer service ruining good relationships
E-mail has become the UK's worst channel for customer service, according to the 3rd annual 'Multi-Channel Customer Service Study' from e-service provider Transversal, which found that e-mailed customer service requests are far less effective than using an automated online system or calling a contact centre.
... read more
BRIEFING: Green Rewards continues UK launch preparation
Having recruited a chairman from Unilever, the start-up green loyalty operator 'Green Rewards' (see ) has appointed a new managing director from Procter & Gamble. Stephen Carson is to join the business in April 2008 from his role as business unit leader and associate marketing director for the ...
... read more
BRIEFING: UK football club launches PayPass season card
Altair Financial Services has helped to create a stadium-based contactless prepaid card for the UK's Manchester City FC (football club), in conjunction with MBNA and MasterCard. The new MasterCard Prepaid Seasoncard with PayPass will replace the standard season ticket that is currently issued to ...
... read more
NEWS: South Africa: eBucks goes even greener
A giant, indigenously-planted, eco-friendly maze containing nearly 2,500 trees and shrubs has appeared in the heart of Johannesburg, South Africa, as the coalition loyalty scheme eBucks celebrated the awarding of R1 billion worth of eBucks (approx. US$123 million) to date.
... read more
NEWS: Marketing still to prove its real value
Despite improvements in the measurement capabilities and competencies of marketers, and the availability of new resources and best practices, marketing in general still does not live up to promises of high performance, according to the 7th annual Marketing Performance Management and Measurement (MPM) Survey from VisionEdge Marketing.
... read more
BRIEFING: Colorado Rapids' contactless mini reward card
The 'Colorado Rapids' MLS sports club has introduced a new 'Rapids Kickback Card' rewards programme, provided by First Data. The new rewards programme allows the team to reward its most loyal fans (season ticket holders) with prizes whenever they spend money at Dick's Sporting Goods park ...
... read more
BRIEFING: Really Simple unveils white label hosted CRM
The UK-based hosted CRM provider, Really Simple Systems, has launched a white label hosted CRM platform called 'Really Simple OEM', which allows CRM system resellers to offer a hosted CRM system using their own branding, support details, domain name, and commercial terms. As well as addressing the ...
... read more
NEWS: When to use pricing to retain or acquire customers
There are some times when it is profitable for a company to offer better prices to its current customers to retain them, and other times when it is best to offer those price benefits to competitors' customers to acquire them, according to a study by the Yale School of Management's Center for Customer Insights, which explains the rules that govern those times.
... read more
BRIEFING: Europe missing out on statement marketing
Over €2.8 billion (approx. US$4.3 billion) worth of advertising space on bills and statements is currently going unused each year in Europe (based on figures from Germany, France, the UK, Italy and Spain), according to a report from Pitney Bowes. The advertising value of this wasted opportunity is ...
... read more
BRIEFING: E-retail satisfaction remains high, study finds
Interactive Media in Retail Group (IMRG) has released the results of its E-Customer Service Index (e-CSI), which benchmarks e-retail customer satisfaction in a joint venture with eDigitalResearch and Maximiles-operated online loyalty coalition iPoints.co.uk. Overall e-retail customer satisfaction ...
... read more
NEWS: Key factors for building strong FFP relationships
Building stronger relationships with frequent flyers is a business challenge that has faced airlines since 1914 when the first scheduled commercial airline, the St. Petersburg-Tampa Air Line, took its first passenger into the air. Today a study by Carlson Marketing and Peppers & Rogers Group has identified ten current keys to FFP success.
... read more
BRIEFING: Air Miles Canada aids the 'Kids Help Phone'
Air Miles Canada and Sobeys are asking Atlantic Canadians to answer the call from Kids Help Phone with the return of the earlier 'Help Us Help Kids' campaign. Between 22nd and 30th March 2008, Sobeys is rewarding shoppers with 5 bonus Air Miles for making a Can$2 donation to Kids Help Phone when ...
... read more
BRIEFING: Etisalat launches cellphone rewards scheme
The UAE-based mobile phone provider Etisalat has launched a new reward programme in partnership with seven of the country's retail, tourism and transport companies. Etisalat customers who register with the More programme can earn and redeem reward points for their regular Etisalat mobile ...
... read more
NEWS: How can luxury brands survive the downturn?
There are worrying signs in the US marketplace, not only for companies that cater to ordinary consumers but also for those who cater to luxury tastes and needs - a market that has always been more protected from economic downturns because its consumers tend to have larger cash reserves to call on. But luxury retail sales are now declining, according to Milton Pedraza, CEO for the Luxury Institute.
... read more
NEWS: Top US brands for 2008 reveal winners and losers
While a brand may be an intangible asset, it is still a key component of the total valuation of a company - and of a company's financial health - according to CoreBrand, which has tracked the latest changes in America's top 100 brand rankings.
... read more
BRIEFING: Pay By Touch to cease biometric transactions
Solidus Networks Inc. (which operates under the more familiar name 'Pay By Touch'), has announced that it will no longer process biometric transactions on behalf of its merchant customers and consumer membership base after 19th March 2008. On 14th December 2007, Solidus Networks filed for US ...
... read more
BRIEFING: Starbucks' new loyalty scheme & e-community
At Starbucks' recent annual meeting of shareholders, chairman, president and CEO Howard Schultz announced a number of initiatives intended to transform the customer experience and reinforce a strong foundation on which to grow. Among others were the announcement of the first phase of a Starbucks ...
... read more
|
|
|
|
|
|
