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The Wise Marketer's marketing & customer loyalty report for the week ending March 27th, 2008...
NEWS: South Africa: eBucks goes even greener
A giant, indigenously-planted, eco-friendly maze containing nearly 2,500 trees and shrubs has appeared in the heart of Johannesburg, South Africa, as the coalition loyalty scheme eBucks celebrated the awarding of R1 billion worth of eBucks (approx. US$123 million) to date.
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NEWS: Marketing still to prove its real value
Despite improvements in the measurement capabilities and competencies of marketers, and the availability of new resources and best practices, marketing in general still does not live up to promises of high performance, according to the 7th annual Marketing Performance Management and Measurement (MPM) Survey from VisionEdge Marketing.
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BRIEFING: Colorado Rapids' contactless mini reward card
The 'Colorado Rapids' MLS sports club has introduced a new 'Rapids Kickback Card' rewards programme, provided by First Data. The new rewards programme allows the team to reward its most loyal fans (season ticket holders) with prizes whenever they spend money at Dick's Sporting Goods park ...
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BRIEFING: Really Simple unveils white label hosted CRM
The UK-based hosted CRM provider, Really Simple Systems, has launched a white label hosted CRM platform called 'Really Simple OEM', which allows CRM system resellers to offer a hosted CRM system using their own branding, support details, domain name, and commercial terms. As well as addressing the ...
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NEWS: When to use pricing to retain or acquire customers
There are some times when it is profitable for a company to offer better prices to its current customers to retain them, and other times when it is best to offer those price benefits to competitors' customers to acquire them, according to a study by the Yale School of Management's Center for Customer Insights, which explains the rules that govern those times.
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BRIEFING: Europe missing out on statement marketing
Over €2.8 billion (approx. US$4.3 billion) worth of advertising space on bills and statements is currently going unused each year in Europe (based on figures from Germany, France, the UK, Italy and Spain), according to a report from Pitney Bowes. The advertising value of this wasted opportunity is ...
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BRIEFING: E-retail satisfaction remains high, study finds
Interactive Media in Retail Group (IMRG) has released the results of its E-Customer Service Index (e-CSI), which benchmarks e-retail customer satisfaction in a joint venture with eDigitalResearch and Maximiles-operated online loyalty coalition iPoints.co.uk. Overall e-retail customer satisfaction ...
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NEWS: Key factors for building strong FFP relationships
Building stronger relationships with frequent flyers is a business challenge that has faced airlines since 1914 when the first scheduled commercial airline, the St. Petersburg-Tampa Air Line, took its first passenger into the air. Today a study by Carlson Marketing and Peppers & Rogers Group has identified ten current keys to FFP success.
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BRIEFING: Air Miles Canada aids the 'Kids Help Phone'
Air Miles Canada and Sobeys are asking Atlantic Canadians to answer the call from Kids Help Phone with the return of the earlier 'Help Us Help Kids' campaign. Between 22nd and 30th March 2008, Sobeys is rewarding shoppers with 5 bonus Air Miles for making a Can$2 donation to Kids Help Phone when ...
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BRIEFING: Etisalat launches cellphone rewards scheme
The UAE-based mobile phone provider Etisalat has launched a new reward programme in partnership with seven of the country's retail, tourism and transport companies. Etisalat customers who register with the More programme can earn and redeem reward points for their regular Etisalat mobile ...
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NEWS: How can luxury brands survive the downturn?
There are worrying signs in the US marketplace, not only for companies that cater to ordinary consumers but also for those who cater to luxury tastes and needs - a market that has always been more protected from economic downturns because its consumers tend to have larger cash reserves to call on. But luxury retail sales are now declining, according to Milton Pedraza, CEO for the Luxury Institute.
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NEWS: Top US brands for 2008 reveal winners and losers
While a brand may be an intangible asset, it is still a key component of the total valuation of a company - and of a company's financial health - according to CoreBrand, which has tracked the latest changes in America's top 100 brand rankings.
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BRIEFING: Pay By Touch to cease biometric transactions
Solidus Networks Inc. (which operates under the more familiar name 'Pay By Touch'), has announced that it will no longer process biometric transactions on behalf of its merchant customers and consumer membership base after 19th March 2008. On 14th December 2007, Solidus Networks filed for US ...
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BRIEFING: Starbucks' new loyalty scheme & e-community
At Starbucks' recent annual meeting of shareholders, chairman, president and CEO Howard Schultz announced a number of initiatives intended to transform the customer experience and reinforce a strong foundation on which to grow. Among others were the announcement of the first phase of a Starbucks ...
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NEWS: The need to address bad survey technique
Many businesses are missing out on vital customer data and insight, and even could be losing potential sales as a result of poor customer survey technique, according to predictive analytics software provider SPSS.
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BRIEFING: QVC extends customer voice across channels
The multi-channel electronic retailer QVC has launched an online 'Ratings & Reviews' service using technology provided by social commerce technology firm Bazaarvoice, and ultimately aims to integrate the customer's voice throughout its various TV, interactive TV, mobile, and web channels to help ...
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BRIEFING: Kroger adopts AOL's online coupon service
AOL's new 'Shortcuts' service for paperless online couponing has been launched to offer US grocery shoppers a way to save money by linking online coupons to retail loyalty cards. The first retail partner to endorse the programme is Kroger, including local brands such as Ralphs, King Soopers, and ...
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