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The Wise Marketer's marketing & customer loyalty report for the week ending March 21st, 2008...
NEWS: The need to address bad survey technique
Many businesses are missing out on vital customer data and insight, and even could be losing potential sales as a result of poor customer survey technique, according to predictive analytics software provider SPSS.
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BRIEFING: QVC extends customer voice across channels
The multi-channel electronic retailer QVC has launched an online 'Ratings & Reviews' service using technology provided by social commerce technology firm Bazaarvoice, and ultimately aims to integrate the customer's voice throughout its various TV, interactive TV, mobile, and web channels to help ...
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BRIEFING: Kroger adopts AOL's online coupon service
AOL's new 'Shortcuts' service for paperless online couponing has been launched to offer US grocery shoppers a way to save money by linking online coupons to retail loyalty cards. The first retail partner to endorse the programme is Kroger, including local brands such as Ralphs, King Soopers, and ...
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NEWS: Are mobile coupons gaining popularity at last?
Some 30% of consumers surveyed by JupiterResearch said that they were interested in receiving coupons on their mobile phone, despite the fact that only 1% of advertisers have yet adopted the technique.
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BRIEFING: Aeroplan takes 'acquisition innovation' award
The Canadian frequent flyer programme Aeroplan has been honoured with the FFP Gold Award 2008 at Global Flight's annual FFP Conference in Istanbul, for a creative recruitment campaign in the retail sector, which helped the programme's operator to gain greater access to a valuable market segment ...
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BRIEFING: Oak Creek Homes rewards customers with cash
A customer appreciation programme offered by US-based factory home builder Oak Creek Homes has paid off for one lucky couple who recently redeemed their reward certificate for a US$10,000 cheque. The time-deferred, mail-in reward programme is available to purchasers of Oak Creek Homes during ...
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NEWS: Consumers hungry for internet-printable coupons
As the UK consumer continues to embrace the internet and become increasingly sophisticated in terms of online behaviour, advertisers are being advised by Couponstar to respond with more innovative and interactive marketing campaigns.
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BRIEFING: Young consumers spurn newspapers for the web
Non-newspaper readers are likely to be younger, and they are actually heavier-than-average online news consumers, while heavy newspaper readers tend to be more likely to engage with traditional print news brands online, according to a ComScore study of heavy, medium, light and non-newspaper ...
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BRIEFING: Newegg hands out customer appreciation prizes
The US-based online retailer Newegg has rewarded one of its loyal customers with a brand-new Mini Cooper S. The man from Chicago was one of the winners in Newegg's second annual customer appreciation sweepstake, which awarded prizes worth more than US$50,000 in total. Newegg reported that it had ...
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NEWS: Consumers enthusiastic about new technologies
The emphasis placed by European consumers on choice, convenience and flexibility in the shopping experience presents a good opportunity for retailers to capitalise on the power of technology and innovation, according to a report by Visa Europe.
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BRIEFING: United offers major prize for earning more miles
United Airlines is giving away 50 prizes of 1 million Mileage Plus frequent flyer miles to Premier Mileage Plus members who team up with up to three of their friends, family, or co-workers in 2008 to earn more miles than the year before. At the end of the promotion, the top 50 teams (those with ...
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BRIEFING: iNowTV to pay viewers for watching adverts
CEO America, the US licensee for the Creditz digital currency, has signed a licensing and marketing agreement with internet-based TV channel iNowTV.com to provide Creditz for use by iNowTV's advertisers. iNowTV will now accept Creditz as a form of online and mobile micro-payment, and will also pay ...
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NEWS: E-mail deliverability still a marketer's headache
Companies in the UK are still failing to prioritise e-mail deliverability issues, despite the hundreds of millions of pounds in lost sales that are the result of non-delivery of messages to customers and prospects, according to the 2008 Email Marketing Industry Census from E-Consultancy and Adestra.
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BRIEFING: Spirit Airlines' FFP launches online mall
Mall Networks, a provider of merchant-funded loyalty shopping systems, has announced the launch of Spirit Airlines' new Free Spirit online mall, where the airline's frequent flyer programme (FFP) members are rewarded for shopping with special promotions, discounts, and mileage rewards at more ...
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BRIEFING: Continental adds Latin American check-in kiosks
Self-service check-in kiosks provided by NCR are now providing extra convenience for Continental Airlines' passengers at 13 airports throughout Latin America. The airline chose to install the kiosks in Acapulco, Mexico; Bogota, Colombia; Cali, Columbia; Mexico City; Guadalajara, Mexico; Puerto ...
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