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The Wise Marketer's marketing & customer loyalty report for the week ending March 20th, 2008...
NEWS: Are mobile coupons gaining popularity at last?
Some 30% of consumers surveyed by JupiterResearch said that they were interested in receiving coupons on their mobile phone, despite the fact that only 1% of advertisers have yet adopted the technique.
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BRIEFING: Aeroplan takes 'acquisition innovation' award
The Canadian frequent flyer programme Aeroplan has been honoured with the FFP Gold Award 2008 at Global Flight's annual FFP Conference in Istanbul, for a creative recruitment campaign in the retail sector, which helped the programme's operator to gain greater access to a valuable market segment ...
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BRIEFING: Oak Creek Homes rewards customers with cash
A customer appreciation programme offered by US-based factory home builder Oak Creek Homes has paid off for one lucky couple who recently redeemed their reward certificate for a US$10,000 cheque. The time-deferred, mail-in reward programme is available to purchasers of Oak Creek Homes during ...
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NEWS: Consumers hungry for internet-printable coupons
As the UK consumer continues to embrace the internet and become increasingly sophisticated in terms of online behaviour, advertisers are being advised by Couponstar to respond with more innovative and interactive marketing campaigns.
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BRIEFING: Young consumers spurn newspapers for the web
Non-newspaper readers are likely to be younger, and they are actually heavier-than-average online news consumers, while heavy newspaper readers tend to be more likely to engage with traditional print news brands online, according to a ComScore study of heavy, medium, light and non-newspaper ...
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BRIEFING: Newegg hands out customer appreciation prizes
The US-based online retailer Newegg has rewarded one of its loyal customers with a brand-new Mini Cooper S. The man from Chicago was one of the winners in Newegg's second annual customer appreciation sweepstake, which awarded prizes worth more than US$50,000 in total. Newegg reported that it had ...
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NEWS: Consumers enthusiastic about new technologies
The emphasis placed by European consumers on choice, convenience and flexibility in the shopping experience presents a good opportunity for retailers to capitalise on the power of technology and innovation, according to a report by Visa Europe.
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BRIEFING: United offers major prize for earning more miles
United Airlines is giving away 50 prizes of 1 million Mileage Plus frequent flyer miles to Premier Mileage Plus members who team up with up to three of their friends, family, or co-workers in 2008 to earn more miles than the year before. At the end of the promotion, the top 50 teams (those with ...
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BRIEFING: iNowTV to pay viewers for watching adverts
CEO America, the US licensee for the Creditz digital currency, has signed a licensing and marketing agreement with internet-based TV channel iNowTV.com to provide Creditz for use by iNowTV's advertisers. iNowTV will now accept Creditz as a form of online and mobile micro-payment, and will also pay ...
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NEWS: E-mail deliverability still a marketer's headache
Companies in the UK are still failing to prioritise e-mail deliverability issues, despite the hundreds of millions of pounds in lost sales that are the result of non-delivery of messages to customers and prospects, according to the 2008 Email Marketing Industry Census from E-Consultancy and Adestra.
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BRIEFING: Spirit Airlines' FFP launches online mall
Mall Networks, a provider of merchant-funded loyalty shopping systems, has announced the launch of Spirit Airlines' new Free Spirit online mall, where the airline's frequent flyer programme (FFP) members are rewarded for shopping with special promotions, discounts, and mileage rewards at more ...
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BRIEFING: Continental adds Latin American check-in kiosks
Self-service check-in kiosks provided by NCR are now providing extra convenience for Continental Airlines' passengers at 13 airports throughout Latin America. The airline chose to install the kiosks in Acapulco, Mexico; Bogota, Colombia; Cali, Columbia; Mexico City; Guadalajara, Mexico; Puerto ...
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NEWS: Digital customer engagement wins in a downturn
The digital agency cScape has published a book on customer engagement, entitled 'Winners and Losers in a Troubled Economy', which brings together guides and tips from experts on online customer engagement strategy.
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BRIEFING: Carlson wins acclaim at the Paybefore Awards
Carlson Marketing and its clients Chrysler and the City of Chicago received two awards at the 2008 Paybefore Awards ceremony held at the 2008 Prepaid Card Expo in Las Vegas, USA. The agency won the Best Corporate Incentive programme for its Chrysler Excellence programme and the Best Claim Card ...
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BRIEFING: Assetlink buys Citat's MOM software business
Assetlink Corporation has acquired the marketing resource management (MRM) software business of Citat, a Nordic communications production company based in Stockholm, Sweden. Assetlink Corporation is headquartered in Pleasanton, California, USA, and also has offices in the UK, Sweden, Switzerland ...
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