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The Wise Marketer's marketing & customer loyalty report for the week ending March 7th, 2008...
NEWS: Online rewards scheme offers weekly jackpots
A new internet-based discount rewards programme called 'Jackpot Rewards' has been launched to offer consumers special offers, cash back rewards, and discount offers on online purchases.
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BRIEFING: Cashback rewards for Mexican food fans
In a move to build brand awareness and attract a new customer base, original fresh-Mexican concept chains Baja Fresh and La Salsa have joined Rewards Network. Both Baja Fresh and La Salsa specialise in freshly prepared Mexican entrees and side dishes including burritos, tacos, salads, and ...
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BRIEFING: VoIP-PAL offers its customers AirIncentives
VoIP-PAL.com, a provider of communications products and services for commercial and residential customers, and rewards programme, AirIncentives, have partnered, enabling VoIP-PAL customers to receive 300 frequent flyer miles for every VoIP-PAL product that they buy. Frequent flyer miles earned ...
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NEWS: Rewards schemes failing to engage customers?
Although nearly 90% of American shoppers participate in rewards programmes to earn points, discounts, or prizes, these programmes alone don't often foster the kind of emotional connection that is needed to develop long term customer engagement, according to a survey and white paper by Allegiance.
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BRIEFING: DealerMiles partners with Thanks Again
Members of the Thanks Again rewards programme can now earn incentive airline miles and other rewards from dealers that are part of the DealerMiles customer loyalty programme. Through the partnership, DealerMiles dealerships and the consumers using their products and services will now be able to ...
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BRIEFING: Delta adds new ways to redeem SkyMiles
In response to customer feedback, Delta Air Lines is launching new initiatives to give its SkyMiles members more options and more control over how they redeem their miles. In partnership with American Express, Delta now offers customers who have a Gold or Platinum SkyMiles Credit Card from ...
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NEWS: LMG's insights unit upgrades database
Kognitio, a provider of business intelligence (BI) and data warehousing systems, has been contracted to supply Loyalty Management Group (LMG) with its WX2 analytical relational database management system (RDBMS) to underpin the group's recently launched Insight & Communications division.
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BRIEFING: Tivo Rewards programme set to close
According to an announcement from Tivo, the Tivo Rewards programme ends on 28th May 2008, and no new enrolments are being accepted. Existing members have until 28th April 2008 to earn and redeem their Tivo Points, at which time all unused points expire. Holders of the TiVo Platinum MasterCard ...
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BRIEFING: Futura Rewards signs Mortgage Intelligence
The Canadian mortgage brokerage, Mortgage Intelligence, is to provide Futura Rewards members with cash rewards equal to 0.1% of any new mortgage placements or re-financings with any of Mortgage Intelligence's 50 lending partners. For example, for a Can$200,000 mortgage, members would earn Can$200 ...
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NEWS: Social media now vital to customer dialogue
Senior marketing executives around the world now agree that the use of social media for corporate, brand and product marketing is not a passing fad, according to research sponsored by TNS Media Intelligence/Cymfony.
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BRIEFING: AeroMexico deploys 32 self check-in kiosks
AeroMexico has recently deployed 32 self check-in kiosks from NCR in the new Terminal 2 at Benito Juarez International Airport in Mexico City. The airline currently uses NCR self check-in kiosks at seven other airports in Mexico, including Guadalajara, Monterrey, Culiacan, Chihuahua, Torreon ...
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BRIEFING: InterContinental Hotels to stay with Air Miles
InterContinental Hotels Group (IHG) has signed a multi-year renewal agreement as a sponsor of the Canadian Air Miles reward programme. A sponsor since 1994, IHG is a network of more than 3,900 hotels worldwide, including InterContinental Hotels, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn ...
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NEWS: Charitable loyalty coalition aids local businesses
AmeriCardGold has unveiled a new fundraising programme that uses a loyalty card (the 'U-Card') to electronically raise money for community non-profit organisations while helping to boost sales for local business owners.
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BRIEFING: Dumoulin Electronique joins Aeroplan
Dumoulin Electronique, a Canadian owned and operated consumer electronics retailer, has joined Aeroplan, allowing Aeroplan Members to earn Aeroplan Miles for purchases of Dumoulin and Audiotronic's entire range of audio, video, camera, communications and computer products. Members earn 1 Aeroplan ...
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BRIEFING: Petro-Points adds earn & redeem travel partner
A partnership between Petro-Points and itravel2000 means that Petro-Points members can earn and redeem points when buying holiday packages, cruises, flights, hotels and other travel needs through itravel2000. Initially, members can "Swipe'n Win" at any participating Petro-Canada location to ...
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FEATURE: Six steps to keep the brand alive when the economy slides
When the economy slides, most companies try to cut back on what they see as a cost centre: marketing, branding, and advertising. But there's a clear-cut way to win against the odds... - With a drop in expenditure on awareness campaigns, maintaining or revitalising a brand often falls to the ...
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