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The Wise Marketer's marketing & customer loyalty report for the week ending June 13th, 2008...
NEWS: Alliance Data opens customer analytics unit
With an increasingly fierce atmosphere of retail competition, Alliance Data Loyalty Services has launched a new customer analytics business called Precima to help retailers more easily identify customer needs and motivations.
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BRIEFING: Satmetrix to build new WesCorp loyalty scheme
Satmetrix has been contracted to enable Western Corporate Federal Credit Union (WesCorp) to integrate and deploy an enterprise-wide loyalty programme. The organisation-wide programme will combine on-demand technology with Net Promoter best practices. When deployed, WesCorp will be able to collect ...
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NEWS: Four ideas for better brand experiences
There are four key ways for marketers to gain the most advantage from customers' brand experiences, according to Drew Neisser, CEO for US-based brand marketing agency Renegade.
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BRIEFING: Mobile service providers risking their loyalty
A global survey of service providers in the wireless, wireline and cable markets found that service providers acknowledge that rapid time to market for new services is critical to delivering a more competitive customer experience. But the survey, which was sponsored by Amdocs, also revealed that ...
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NEWS: Experts identify card marketing trends & threats
The marketing strategy roundtable discussion at the recent Card Forum and Expo in Florida provided answers to a number of key questions about current marketing threats and trends, according to our North American contributing editor, Bill Hanifin.
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BRIEFING: AT&T launches small business rewards card
AT&T and Citi Group have launched a new 'AT&T Universal Business Rewards Card' , which rewards small business owners for their purchases and provides the business owner with a 24-hour personal business assistant and a medical benefits programme. Cardmembers earn 5 points for every US$1 spent on ...
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NEWS: Why financial service customers intend to churn
Customer loyalty to the financial services sector has dropped significantly, according to a transatlantic survey by communications firm Thunderhead, which found that two-thirds of customers are considering swapping their insurance or banking providers during 2008.
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BRIEFING: Parenting Group's new subscriber loyalty scheme
The Parenting Group, publisher of Parenting and Babytalk magazines, has launched a subscriber rewards programme called Parenting Privileges. The programme rewards families with up to 20% in cash-back rewards from online retailers including ToysRUs.com, Target.com, Diapers.com, and ...
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NEWS: South African airline launches loyalty club
The South African low-fare airline Kulula has launched a new customer loyalty programme called the 'Jetsetter Club', offering members the opportunity to earn Kulula Moolah 'money' that is redeemable for any Kulula flight at any time.
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BRIEFING: Wi-Fi rewards for loyal Starbucks customers
Starbucks Card holders who join the Starbucks Card Rewards programme online by July 14 will receive a complimentary beverage of their choice, and all members get up to two consecutive hours of complimentary AT&T Wi-Fi daily in company-operated US stores. Other benefits include selected free syrup ...
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