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The Wise Marketer's marketing & customer loyalty report for the week ending July 4th, 2008...
NEWS: TheDrinkShop joins the iPoints loyalty party
The online drinks seller, TheDrinkShop.com, has become the latest brand to join the Maximiles-operated online loyalty coalition, iPoints, in order to help boost its online sales, customer retention and acquisition.
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BRIEFING: RBS Lynk to help restaurants build loyalty
Chockstone, a provider of loyalty marketing technology, and RBS Lynk, the US payment processing arm of the Royal Bank of Scotland Group, have partnered to provide loyalty services to RBS Lynk restaurant merchants. As part of the agreement, Chockstone has become the recommended loyalty processing ...
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BRIEFING: Survey report examines CRM best practices
Top organisations are examining ways to customise and configure CRM solutions to mirror their unique business processes, according to a recent survey by Aberdeen Group. The advent of customisable applications and software developer kits allow users to better control information management and data ...
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NEWS: Permission e-marketing shows signs of strain
Canadian consumers are continuing to receive more and more e-mail each week, with the average number received having increased by 9% during the past year alone, according to the 'E-mail Marketing 2008' study from Ipsos Reid.
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BRIEFING: Best Western gives away 1m loyalty points
In the US, a Los Angeles resident has won 1 million Best Western Rewards points in the hotel chain's Points for Free video contest, which tapped into Generation X's office workers' high school nostalgia and asked entrants to decorate their break-room water cooler in the spirit of the 1980s, then ...
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BRIEFING: Points enhances consumer web sites
Points International has enhanced its Points.com and GPX web sites by providing new tools and products, setting the stage for continued enhancements to GPX, a peer-to-peer trading platform between loyalty programmes. The changes make it easier for users to track, manage and realise the value of ...
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NEWS: Top UK grocers' market shares start sliding
In the UK, the latest TNS Worldpanel grocery market share figures have confirmed the trends recently observed in the country's supermarket sector, with market leaders Tesco and Sainsbury's starting to lose ground in the economic downturn.
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BRIEFING: Canadian Tire expands fuel rewards
Canadian Tire announced today that it is rolling out its Gas Advantage MasterCard to more provinces across the country (excluding pumps in Nova Scotia, due to legislative restrictions). First piloted in Ontario, the Gas Advantage MasterCard rolls out in July, providing cardholders with instant ...
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BRIEFING: New extras for Marriott Rewards members
Marriott Rewards members staying at some 50 participating New England Marriott hotels during summer 2008 will be able to earn a US$20 fuel card for each night they stay (although some blackout dates and restrictions do apply). In another programme, Marriott Rewards has also teamed with The Luggage ...
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NEWS: Ukrop's rewards loyal customers with cheaper fuel
In the US, two family-owned businesses, Ukrop's & Uppy's, have launched a new fuel savings programme called 'FuelPerks!' in Richmond, Virginia, to offer customers the chance to save anything from ten cents to several dollars per gallon based on their Ukrop's grocery purchasing behaviour.
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BRIEFING: Aeroplan's reorganisation plans approved
At Aeroplan Income Fund's annual and special meeting held recently in Toronto, Canada, unit holders of the fund approved the previously announced plan of arrangement in which the fund's income trust structure will be reorganised into a growth oriented, dividend-paying, global loyalty management ...
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BRIEFING: Sprint offers SMEs a new loyalty scheme
Sprint has launched Business Premier, a customer loyalty programme for all Sprint Nextel small and medium-sized business customers. It offers rewards and added services and benefits. After being automatically enrolled, SME customers receive benefits such as: special recognition and rewards for ...
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FEATURE: Improving the reuse of marketing assets
A widespread lack of careful reuse of marketing assets has become a major cause of marketing inefficiency, according to Chetan Saiya of marketing operations management firm Assetlink... - Marketing organizations typically invest a lot of money in creating the right tools needed by the sales force ...
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NEWS: Good service counts most in the credit crunch
The current credit crunch has had an interesting effect on consumers, according to a study of consumer spending and expectations conducted by Loudhouse Research for RightNow Technologies. While spending is likely to either stagnate or decrease, consumers' expectations of above-average shopping experiences and product offerings are rising.
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BRIEFING: Online grocer uses Peapod to target offers
The internet grocer Peapod has partnered with Concept Shopping to provide customers with personalised savings based on their previous purchases. They will find their extra savings as they prepare their orders; no coupons or extra effort will be required to earn them. The savings will automatically ...
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BRIEFING: Sheetz helps drivers with 'Pump First' ID cards
In the US, rising fuel prices and changing market conditions are leading more "drive-offs" and to more fuel retailers asking cash customers to pay before pumping fuel. With this in mind, in the Hagerstown, Fredrick & Martinsburg areas, Sheetz is introducing a card called Pump First that allows ...
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