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The Wise Marketer's marketing & customer loyalty report for the week ending June 27th, 2008...
NEWS: UK gift card offerings set to double to 2009
The number of retailers issuing prepaid gift cards in the United Kingdom is expected to double by the end of 2009, according to a market analysis by Giftex Prepay.
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BRIEFING: US airline satisfaction declining significantly
Deteriorating levels of customer service provided by airline staff, rather than high fares and additional charges for amenities, have led to a significant decline in customer satisfaction with airline carriers, according to the J.D. Power and Associates 2008 North America Airline Satisfaction ...
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BRIEFING: Hong Kong: promotional e-mail boosts brand loyalty
A survey conducted by Epsilon and Return Path has found that e-mail marketing resonates strongly with consumers across the Asia Pacific region and, alongside traditional media, is fast becoming one of the key ways to reach consumers. Nearly one in three respondents (32%) said that they would ...
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NEWS: Netherlands supermarket trials finger-tip payments
In the Netherlands, payment processor Equens and supermarket chain Albert Heijn have announced a six month pilot programme with biometric fingertip payments provider Tip2Pay.
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BRIEFING: BMO increases Air Miles memberships & points
Before the launch of BMO's comprehensive debit card programme, average Air Miles collectors could earn approximately 900 reward miles a year by doing their everyday shopping at Air Miles sponsors. Now, according to BMO Bank of Montreal, when the same collectors use a BMO debit card to make their ...
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BRIEFING: Grass Roots contributes to Asda's success
UK Supermarket, Asda, has won three top prizes at the The Grocer magazine's annual awards. In addition to winning the 'Lowest Priced Supermarket' award for the eleventh consecutive year, Asda also won the 'Best for Service' award and the 'Best for Availability' award. A further award was made ...
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NEWS: Satisfaction index shows shift to e-consumerism
Overall e-retail customer satisfaction has increased to 79% in May 2008, suggesting a continuing shift toward online shopping habits, according to the E-Customer Service Index (e-CSI) from the Interactive Media in Retail Group (IMRG), eDigitalResearch, and the Maximiles-operated online loyalty coalition iPoints.
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BRIEFING: Dividend Miles boosts beach holiday rewards
As a result of a co-promotion by US Airways and MasterCard, US Airways travellers who use a MasterCard to pay for their travel can get 5% off economy class travel and 5,000 bonus miles when booking a holiday to any of 33 beach destinations in Mexico and the Caribbean (for a limited time). Travel ...
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BRIEFING: Hilton HHonors adds concert ticket rewards
A co-promotion between Hilton and live music company, Live Nation, allows HHonors members to earn a complimentary, general admission lawn ticket to a Live Nation amphitheatre concert when they stay at any Hilton Family hotel between 16th June and 31st August 2008. Members simply need to register ...
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NEWS: Good service beats a loyalty scheme, Canadians say
Canadian consumers are increasingly demanding good customer service, even in preference to a good customer loyalty or rewards programme, according to the second annual TD Canada Trust Customer Loyalty Poll.
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BRIEFING: Aeroplan launches a rewarding online mall
Aeroplan has launched the Aeroplan eStore , featuring more than 10 product categories and over 70 retailers. Aeroplan members can now earn miles as they shop at retailers including Dell Canada, Toys R Us, TigerDirect.ca and Chapters Indigo, accessed through the Aeroplan eStore. They can search by ...
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BRIEFING: Self-service a growing phenomenon in the US
According to a research study conducted by the IHL Group, transactions at self-service kiosks will surpass US$607 billion this year in North America, as consumers continue to embrace self-service technology. The amount will more than triple by 2012 to over US$1.7 trillion. The 2008 North American ...
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NEWS: Pigsback enters the UK High Street with Reward
Pigsback.com, an online community that rewards consumers for various brand-related interactions and activities, has partnered with loyalty management firm Reward to launch a High Street loyalty programme in the UK.
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BRIEFING: Upromise & Mall Networks offer comparison shopping
Upromise, an online rewards service that helps families earn money toward their childrens' college funds, has deployed Mall Networks 3.0 to power enhanced search and personalised comparison shopping on its online shopping mall. Optimised for merchant-funded loyalty programmes, the comparison ...
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BRIEFING: eBucks coalition achieves carbon neutrality
After planting 1938 indigenous trees, South African coalition loyalty programme, eBucks, has achieved carbon neutrality, confirmed by The Carbon Standard. In 2007 eBucks' carbon footprint was 422 tons of carbon; by planting the trees it offset 621 tons. Some 4,500 trees, shrubs and grasses from ...
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