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The Wise Marketer's marketing & customer loyalty report for the week ending June 20th, 2008...
NEWS: Case study: Targeting the mobile Hispanic
When the time came for US-based Primus Telecommunications to increase product awareness and purchasing among a key target audience of mobile Hispanic consumers, the company called upon Ad Infuse and LSN Mobile Technologies to help engage consumers who would view Hispanic (Telemundo) mobile content via a wireless advertising network.
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BRIEFING: Packaging gimmick behind bottle sales uplift
A new technology, the LightPad , from British technology firm Cognifex, has enabled a major brewer to record a 2,000% uplift in sales in a one-day trial. LightPads are LED-based 'smart packaging' pads that allow the contents of standard glass and plastic bottles to be illuminated via a tiny ...
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BRIEFING: How customer experiences relate to equity
A white paper, entitled 'Building equity through the customer experience: What marketers need to know' , published by Peppers & Rogers Group and Unica, has revealed that the tangible benefits of providing positive customer experiences include increased up-selling and cross-selling, operational ...
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NEWS: Chase unveils new banking loyalty programme
In the US, Chase has announced a wide-ranging package of loyalty rewards under the banned 'Chase Exclusives' to help encourage its cheque account customers to expand their relationship with the bank.
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BRIEFING: New HSBC card appeals to green conscience
HSBC Finance Corporation's card and retail services business has introduced a credit card that allows consumers to use their rewards to make a contribution to a variety of environmental causes. The HSBC ecosmart MasterCard with Plus Rewards leverages HSBC's commitment to provide ...
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BRIEFING: TAM & Air Canada FFPs set to reciprocate
The airlines TAM and Air Canada are proposing to implement a codeshare agreement as well as reciprocal frequent flyer mileage accumulation for members of both carriers' loyalty programmes, TAM Fidelidade and Aeroplan . The arrangement is intended to offer increased services for customers ...
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NEWS: Why promotional responsiveness is rising sharply
As rising retail prices force consumers to seek bargains, they are now more responsive to promotions than they were one year ago, according to market research conducted by GfK NOP for promotion solutions provider Valassis.
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BRIEFING: KioskCom show to highlight retail digital signage
KioskCom's Self Service Expo Europe & The European Digital Signage Show 2008 are to be held together at Olympia, London, in October this year. The latter will deliver strategic, marketing and technical business solutions for organisations wishing to deploy, upgrade or learn about digital signage ...
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BRIEFING: iPoints coalition adds healthy new partners
Petmeds.co.uk has joined the Maximiles-operated iPoints.co.uk loyalty programme, with a view to increasing sales frequency and value of orders from its website by rewarding its 100,000 customers for their purchases. This brings the number of retailers participating in iPoints to thirty. In ...
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NEWS: Canadian regional airline launches loyalty scheme
The Canadian regional airline, Porter Airlines, has announced the launch of a frequent flyer programme entitled 'VIPorter' to provide new benefits for its frequent users.
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BRIEFING: CAA & Petro-Points to reward Ontario drivers
Petro-Points and the CAA have signed up to allow drivers in Ontario to become joint members of both. Joint members will earn 20% more Petro-Points on all fuel and convenience store purchases at Petro-Canada retail stations, and also receive 1000 bonus points on becoming joint members. The CAA has ...
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BRIEFING: Air Miles Canada's loyalty mall signs WeightWatchers
AirmilesShops.ca, Air Miles Canada's online shopping mall, has added WeightWatchers.ca to its list of 100+ brand name stores and services where cardholders can shop online. Collectors earn 10 bonus Air Miles reward miles when they sign up online for a membership at WeightWatchers.ca. According to ...
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NEWS: Colloquy launches a US retail loyalty index
The US-based loyalty marketing consultancy and publisher Colloquy has launched a national Retail Loyalty Index, with the first report ranking Costco as American consumers' favourite choice for loyalty in the grocery, personal care and mass merchant categories, and Macy's as leader among department stores.
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BRIEFING: US Airways charges frequent flyers for rewards
US Airways is implementing more cost saving initiatives, including the introduction of a US$15 fee for the first item of baggage checked in by low fare, base loyalty tier passengers. The Dividend Miles programme will also be adjusted: a new award redemption processing fee will be placed on all ...
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BRIEFING: Is most marketing spend really going online?
According to research by E-Consultancy for UK-based interactive online lead generation firm, Clash-Media, over 50% of the average marketer's budget is now spent online. The research reveals that over 70% of companies use search engine optimisation, paid search and e-mail marketing to in-house ...
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