 |
The Wise Marketer's marketing & customer loyalty report for the week ending July 11th, 2008...
NEWS: How contact centres can drive greater satisfaction
The ability of customer service representatives in call centres to resolve customer problems and complaints is a critical driver of customer satisfaction, loyalty, and word-of-mouth recommendations, according to CFI Group's second annual Contact Centre Satisfaction Index (CCSI).
... read more
BRIEFING: Prepaid card offers young adults extra incentives
Edo Interactive has introduced the Facecard Prepaid MasterCard (issued by MetaBank). Facecard will deliver an incentivised payment option to 82 million young adults, commonly known as 'millennials'. Facecard is accepted wherever Debit MasterCard is accepted and is combined with advertiser-issued ...
... read more
BRIEFING: The effect of long checkout queues on loyalty
A study conducted by MARC Research reveals that one in ten shoppers was frustrated enough to leave a checkout line if the wait was too long. The study, which was originally conducted in early 2007, was recently revisited to see if shopper's attitudes toward checkout lines had changed. Results were ...
... read more
NEWS: Have loyalty platforms caused commoditisation?
Aberdeen Group and The Wise Marketer recently conducted a survey of retail customer loyalty and commitment strategy, and found that while 93% of retailers run a loyalty programme for their web site, stores, or catalogue customers, nearly three-quarters reported very little improvement compared to their competitors.
... read more
BRIEFING: LL Bean adds Visa card to loyalty scheme
In the US, LL Bean and Barclays have launched a new LL Bean Visa credit card, which rewards customers with Coupon Dollars that can be put toward LL Bean merchandise. When card members have earned ten coupon dollars, a US$10 coupon will be sent to them automatically via their account statement ...
... read more
BRIEFING: Dividend Miles offers summer mileage bonus
In its Grand Slam promotion, members of US Airways' Dividend Miles frequent flyer programme can earn up to 40,000 bonus miles for doing business with Dividend Miles partners. Members earn a "hit" for each qualifying transaction with a participating partner. Every time a member gets four hits ...
... read more
NEWS: PayBack boosts rewards with Olympic medals
The popular German coalition loyalty programme, PayBack, has announced details of its new 'Collect Gold Points' campaign for the Summer Olympics, through which members will earn extra loyalty points when German athletes win Olympic medals.
... read more
BRIEFING: Delta adds fuel surcharge to SkyMiles awards
From mid-August, Delta's SkyMiles programme will add a US$25 surcharge for Award Travel between the 50 US states and Canada, and a US$50 surcharge for Award Travel between the 50 US states and Canada, as well as for all other international destinations (including the Caribbean, Latin America ...
... read more
BRIEFING: Naval Academy expands Yard Card's reach
The dynamic stored-value card programme launched at the United States Naval Academy almost a year ago (see ) is proving so popular that the Naval Academy Business Services Division (NABSD) is expanding it to include additional campus locations. Designed exclusively for Midshipmen and staff, the ...
... read more
NEWS: Loyalty without commitment - a dangerous trap
Current loyalty marketing practices are aimed at retaining the most valuable customers but they often disregard medium- and low-value customers who have been faithful to the brand for a long time, according to Dr Enrico Tronchin, head research and development analyst at The Customer Equity Company.
... read more
BRIEFING: Retailers open to gift card ideas, experts find
While some retailers still do not run gift card programmes, many of them intend to have one or are open to the idea of doing so, according to a white paper from Giftex Prepay. Few gift card issuers, whether retailers or financial institutions, intend to change their transaction processor in the ...
... read more
BRIEFING: Goldpoints Plus offers extra points for summer
Goldpoints Plus members are being offered two bed & breakfast packages this summer. The packages include breakfast vouchers for families and couples, along with 2,000 bonus Gold Points, and are available at all Radisson properties throughout Canada, the US and the Caribbean from 1st July until ...
... read more
NEWS: Is loyalty on the cusp of a major revolution?
Something radical is happening in the loyalty industry according to Oracle Corporation loyalty expert Natalie Kouzeleas, who warns that widespread internet adoption and the social networking phenomenon, coupled with the decline of television, means that loyalty programme owners and operators already need to re-evaluate their programmes to innovate at the same pace as consumers.
... read more
BRIEFING: Qantas overhauls loyalty scheme and benefits
Qantas has launched its upgraded Qantas Frequent Flyer loyalty programme, offering over 5 million members the option of using points to book any seat on any Qantas or Jetstar flight. Members now have three options for obtaining award seats: Any Seat Awards (which allows members to use points ...
... read more
BRIEFING: Nashua Mobile joins the eBucks coalition
The South African loyalty coalition, eBucks, has announced its latest partner, Nashua Mobile. With immediate effect, eBucks members can earn up to 10% back (in eBucks - R1 is worth eB10) every month when they take out a new 24 month contract or upgrade their existing Nashua Mobile contract ...
... read more
|
|
|
|
|
|
