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The Wise Marketer's marketing & customer loyalty report for the week ending August 1st, 2008...
NEWS: Direct marketing still popular in the downturn
The UK's overall spending on direct marketing campaigns increased by 9.8% to £18 billion in 2007, according to the DMA's 'Economic Impact of the Direct Marketing Industry' report for 2008.
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BRIEFING: Money-worried consumers seek more promotions
The annual UK 'Coupon Report' from Valassis has revealed a rise in consumer demand for coupons, as well as changes in consumer attitudes toward sales promotions. Some 30% of consumers are more actively seeking out promotions, and 75% of these cited "a rise in the cost of food" and "a rise in the ...
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NEWS: How loyalty data translates into better marketing
Stronger and longer-lasting customer relationships can be achieved by a sound analysis of shopping behaviour, leading to targeted marketing programmes that reach them more effectively, according to a recent article in Nielsen Consumer Insight.
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BRIEFING: DIY loyalty falls to five year low in the UK
A new report from Verdict Research (available from Research and Markets), entitled 'How Britain Shops 2008: DIY' , has revealed that customer loyalty in the sector has fallen to its lowest level for more than five years. With money for purchases tight and competition intensifying, consumers are ...
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NEWS: How banks could earn younger customer loyalty
While generations X and Y are the retail banking customers of the future, banks' most loyal customers are their oldest customers, according to a recent Maritz Poll which also found that X and Y consumers are the least loyal and the hardest to please.
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BRIEFING: Flowers Direct joins iPoints online coalition
Flowers Direct, a UK-based online floral and gift relay company, has joined Maximiles-operated iPoints.co.uk, an online coalition loyalty programme, as an exclusive merchant partner. Flowers Direct's customers can earn 10 iPoints for every £1 spent on a range of floral and gift products. Points ...
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NEWS: Sales & marketing silo syndrome: a real problem
Many companies around the world still lag in their ability to integrate and align sales goals with marketing activities, and the problem is having a significant impact on overall business performance, according to a research report by the Chief Marketing Officer (CMO) Council.
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BRIEFING: Futura to manage StudentSaver loyalty scheme
In Canada, Futura Loyalty Group has entered into a joint venture with the Canadian Federation of Student Services to manage day-to-day operational matters and provide technical and web services for the Federation's existing StudentSaver programme. Currently operated as a discount card programme ...
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NEWS: New code of conduct for mobile marketing
The Mobile Marketing Association (MMA) has published its new Global Code of Conduct, designed to provide guidelines around which mobile marketers can plan and carry out their marketing campaigns.
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BRIEFING: Flybe and Avis offer £1 car rentals during July
Avis has signed a three year contract as European low-cost airline Flybe's exclusive car rental partner. The companies have already worked together for five years. A special promotion designed to celebrate the new contract offers Flybe customers the chance to rent one of '500 cars for £1' ...
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