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The Wise Marketer's marketing & customer loyalty report for the week ending July 25th, 2008...
NEWS: Social media could boost customer retention
Many companies are successfully using social media to improve both customer satisfaction and retention, and are deriving actionable marketing insights from Web 2.0 applications, according to a research report by Aberdeen Group and Awareness Inc.
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BRIEFING: Verizon launches online mall to reward businesses
Verizon's small- and medium-sized business customers participating in the Business Link Rewards loyalty programme are now eligible for discounts and special promotions every time they shop at the new Verizon Business Links Online Mall , which is powered by Mall Networks. Members earn Business ...
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BRIEFING: Auto club launches fuel rewards Visa card
In the US, the Automobile Club of Southern California has introduced a new points-based Visa credit card allowing cardholders to earn double loyalty points for each fuel purchase they make during their first twelve monthly billing cycles. The new AAA Visa Signature credit card with WorldPoints ...
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NEWS: The wealthy turn to the web before buying
Advice from friends or family carries considerable weight in shaping spending decisions, but many wealthy consumers are now turning to the web for the bulk of their inspiration and education on potential high-end purchases, according to Milton Pedraza, CEO for The Luxury Institute.
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BRIEFING: How easy is a shift into other markets & cultures?
One of the fundamental misunderstandings about globalisation is the belief that a successful brand or business model can be easily exported to foreign lands without significant adjustment, according to a white paper from The Hartman Group. The paper, entitled 'Tinderbox on Tesco's Fresh & Easy ...
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BRIEFING: Charter launches subscriber rewards programme
In the US, Charter Communications has launched a new customer appreciation and rewards programme called Live It with Charter . Membership in the loyalty programme is free, and members benefit from opportunities to earn and redeem loyalty points for Charter products and services, prizes, and ...
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NEWS: Social search engine launches user rewards scheme
Combining the results of algorithmic and human powered searches, a new social search engine called Scour.com has been launched to encourage and reward consumers to vote and comment on search results called up from Google, Yahoo! and MSN.
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BRIEFING: How brands can align to survive the crunch
Companies in the UK can survive the credit crunch by delivering better customer service more efficiently, and by ensuring that their brand values are well aligned with their IT and other internal processes, according to Guy Milsom, managing director for marketing firm Pebble UK. The company's ...
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BRIEFING: CVS issues US$1.5bn rewards in a year
The US-based retail pharmacy chain CVS/Pharmacy reports that its ExtraCare reward programme members have received a combined total of more than US$1.5 billion in money-saving offers and rewards last year, by using their ExtraCare card number each time they shopped either online or at one of the ...
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NEWS: Business value of e-communities yet to be realised
Many companies have begun to use social media tools and online communities to engage with their customers and employees for brand discussions, idea generation, and new product discovery. But despite these online initiatives having a positive impact, business have not yet harnessed their true potential, according to a survey by Deloitte.
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BRIEFING: EgyptAir to issue and redeem Aeroplan miles
In Canada, Aeroplan has announced the addition of Star Alliance carrier EgyptAir to its roster of travel partners. With immediate effect, Aeroplan members can earn and redeem Aeroplan Miles for travel with EgyptAir, bringing the programme's total number of airline partners to 31. The Aeroplan ...
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BRIEFING: Thrifty joins the Rapid Rewards programme
Southwest Airlines has signed Thrifty Car Rental as the latest preferred partner for its Rapid Rewards frequent flyer programme. The partnership with Thrifty allows Rapid Rewards to acquire new members from Thrifty and to build additional brand loyalty with co-branded promotions. Until 31st ...
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NEWS: T.G.I. Friday's launches guest rewards scheme
Following a soft launch that automatically enrolled over 300,000 of T.G.I. Friday's best guests in a new loyalty programme, the restaurant group has officially launched its 'Give Me More Stripes' guest recognition programme across the US.
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BRIEFING: Customer feedback conference set for September
From 22nd to 25th September 2008 in Georgia, USA, the Customer Feedback Week 2008 conference will help delegates form a starting point for feedback-based corporate and marketing strategies. By leveraging the 'voice of the customer', marketers can quickly improve the overall customer experience ...
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BRIEFING: Corporate security firm joins Air Miles Canada
The Air Miles Rewards Programme in Canada has signed a new partner, AFI International, which offers corporate security services. With immediate effect, AFI is offering Air Miles Corporate Incentives reward miles to its clients based on amounts spent with AFI. Canadian clients are then able to ...
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